Google Play Music Audience in United States

Google Play Music logo

Google Play Music has an estimated audience of 814,797 people in United States. 45.1% are female, 54.9% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, Tiara, Regional styles of Mexican music, Combat sport.

The average Google Play Music fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, Tiara, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Google Play Music audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Google Play Music fans

Demographic split for Google Play Music audience in United States
MetricValue
Female45.1%
Male54.9%
Average age33.3
Estimated audience size814,797

Audience persona

The typical Google Play Music fan in United States is balanced, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Google Play Music in United States
RegionReachAffinity
California76,5270.85×
Texas74,4841.06×
Florida60,1161.09×
New York42,2260.93×
Georgia34,8381.39×
North Carolina30,7611.25×
Pennsylvania27,7741.01×
Illinois26,7050.98×
Ohio25,2441.01×
Michigan23,3331.1×
Virginia23,2581.17×
Tennessee22,1351.35×
New Jersey18,7100.9×
South Carolina17,5321.43×
Louisiana16,6871.59×
Alabama15,5861.37×
Missouri15,5651.19×
Indiana14,8931×
Maryland14,5511.04×
Washington14,3780.88×
Arizona13,4060.81×
Mississippi13,1541.96×
Massachusetts13,0320.81×
Kentucky11,2741.1×
Wisconsin10,8540.89×
Oklahoma10,8251.2×
Colorado10,0840.79×
Arkansas9,4441.41×
Connecticut9,3141.14×
Minnesota8,6930.74×
Oregon8,6590.93×
Nevada7,1040.9×
Kansas6,9031.08×
Iowa6,3020.94×
Utah5,5000.75×
Idaho4,3281.06×
New Mexico4,2851.05×
West Virginia3,7240.98×
Nebraska3,3410.82×
Hawaii2,6880.77×
Washington, District of Columbia2,3850.97×
Maine2,2980.79×
New Hampshire2,1460.67×
Rhode Island1,9890.77×
Delaware1,9300.86×
Montana1,7220.76×
South Dakota1,6100.85×
Alaska1,2210.7×
North Dakota9800.59×
Vermont9170.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Play Music audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Elsword28.45×Games
Tiara12.07×Politics & Society
Regional styles of Mexican music3.45×Music & Radio
Combat sport1.89×Sports
Home construction1.55×Home & Garden
Lindy Hop9.95×Music & Radio
Historic site4.19×Arts & Culture
Pro-Ject3.69×Music & Radio
Nebraska Cornhuskers7.35×Sports
Home equity1.69×Home & Garden
The Journey (1959 film)15.13×Movies & TV
Stucco5.06×Home & Garden
Vocal harmony3.22×Music & Radio
Stamp collecting3.28×Home & Garden
La Capital7.42×News
Tezz4.75×Movies & TV
Home staging3.44×Home & Garden
Monogram2.51×Home & Garden
JDSU1.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Play Music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Early Adopter MentalityPOWER1.75
IndulgenceJOY1.64
SustainabilityBALANCE1.63
Luxury OrientationPREMIUM1.59
Convenience OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Google Play Music
CountryShare
United States20.6%
India11.5%
Brazil7.5%

See Google Play Music audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Google Play Music have in United States?

Google Play Music has an estimated audience of 814,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Play Music fans?

45.1% of Google Play Music fans are female, 54.9% are male, with an average age of 33.3 years.

Which brands do Google Play Music fans like most?

Google Play Music fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Elsword (28.45×), and Tiara (12.07×) over the country average.

Where do Google Play Music fans live in United States?

Google Play Music fans in United States are most concentrated in California (reach 76,527), Texas (reach 74,484), and Florida (reach 60,116). These three regions account for the largest share of the active audience.

What other brands do Google Play Music fans also like?

Beyond Google Play Music itself, the audience over-indexes on Elsword (28.45×), Tiara (12.07×), Regional styles of Mexican music (3.45×), and Combat sport (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Play Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.