Rascasse Audience Intelligence

Google Play Music Target Market in United States

A data profile of the people who buy, follow and care about Google Play Music in United States — modelled from more than twelve digital signal sources. Google Play Music has an estimated audience of 1,007,102 people in United States.

#2402among Brand in United States#3046in Music & Radio

The average Google Play Music fan in United States is 33.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Online music store, Livemusic, Apple Music, with strongest over-indexing on Online music store (31.04× the country average).

Demographically, the Google Play Music audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Play Music fan in United States is balanced, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Online music store.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Play Music profile in United States.

Audience size
1M
in United States
Gender
45.1%♀
54.9% male
Age
33.3
average years
Country rank
#23563
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Google Play Music

45.1% are female, 54.9% are male, average age 33.3.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Google Play Music audience in United States
MetricValue
Female45.1%
Male54.9%
Average age33.3
Estimated audience size1,007,102
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Google Play Music audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Google Play Music audience comes from United States.

Worldwide audience distribution share by country for Google Play Music
CountryShare
United States23.5%
India10.3%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Play Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Play Music customers by region in United States
#RegionReachAffinity×
01Alabama~20K1.93×
02Mississippi~10K1.85×
03Louisiana~20K1.61×
04Arkansas~10K1.42×
05South Carolina~20K1.40×
06Georgia~30K1.33×
07Oklahoma~10K1.28×
08Tennessee~20K1.24×
09Missouri~20K1.21×
10Connecticut~10K1.21×
11North Carolina~30K1.17×
12Kentucky~10K1.15×
13Idaho~5K1.13×
14Virginia~20K1.09×
15Texas~70K1.06×
16Michigan~20K1.06×
17New Mexico~4K1.06×
18Indiana~20K1.04×
19Florida~60K1.03×
20Ohio~30K1.02×
21Kansas~7K1.02×
22West Virginia~4K1.02×
23Maryland~10K0.97×
24Washington, District of Columbia~2K0.97×
25Pennsylvania~30K0.96×
26Wisconsin~10K0.92×
27South Dakota~2K0.92×
28Illinois~20K0.91×
29Alaska~2K0.91×
30Iowa~6K0.90×
31Delaware~2K0.90×
32Oregon~8K0.89×
33Rhode Island~2K0.88×
34Montana~2K0.87×
35Nevada~7K0.86×
36Nebraska~4K0.86×
37New York~40K0.85×
38Maine~2K0.85×
39Vermont~1K0.85×
40New Jersey~20K0.84×
41North Dakota~1K0.84×
42Hawaii~3K0.83×
43Arizona~10K0.82×
44Washington~10K0.81×
45Utah~6K0.81×
46New Hampshire~3K0.80×
47California~70K0.79×
48Massachusetts~10K0.77×
49Colorado~10K0.77×
50Minnesota~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Google Play Music, United States
0.74×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Play Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Play Music audience
#·InterestCategoryAffinity×
01Online music storeMusic & Radio31.04×
02Paperless PostShopping20.00×
03Cashback websiteShopping20.00×
04Pep GuardiolaSports18.68×
05Anjelica HustonMovies & TV17.11×
06Key FoodShopping16.57×
07George SorosBusiness & Career15.16×
08Borussia DortmundSports14.43×
09TransUnionTechnology & Electronics10.75×
10Amazon MusicMusic & Radio7.17×
11Apple MusicMusic & Radio7.13×
12LivemusicMusic & Radio6.73×
13Brittany SnowMovies & TV5.81×
14IHeartRadioMusic & Radio5.61×
15Sustainable energyHome & Garden4.65×
16PhilanthropyArts & Culture3.90×
17Google DriveTechnology & Electronics3.79×
18Renewable energyBusiness & Career3.79×
197-ElevenShopping3.38×
20Android (operating system)Technology & Electronics3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Play Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Play Music audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.49×
Convenience OrientationPREMIUM2.39×
Family OrientationCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Play Music audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
CreativityOPEN0.78×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Google Play Music's target market in United States?

Google Play Music's target market in United States covers an estimated 1,007,102 people, concentrated in Texas and California.

02

What is the gender split and age of Google Play Music customers?

45.1% of the Google Play Music audience are female, 54.9% are male, with an average age of 33.3 years.

03

Which brands do Google Play Music fans like most?

Google Play Music fans show strongest brand affinity for Online music store (31.04×), Livemusic (6.73×), and Apple Music (7.13×) over the country average.

04

Where do Google Play Music fans live in United States?

Google Play Music fans in United States are most concentrated in Texas (reach ~70K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Google Play Music fans also like?

Beyond Google Play Music itself, the audience over-indexes on Livemusic (6.73×), Apple Music (7.13×), Android (operating system) (3.24×), and Google Drive (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Google Play Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Play Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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