Google Play Music Audience in United States

Google Play Music has an estimated audience of 814,797 people in United States. 45.1% are female, 54.9% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Livemusic, Kia Sportage, Online music store, Apple Music, Google Maps.

The average Google Play Music fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Livemusic, Kia Sportage, Online music store, with strongest over-indexing on Livemusic (14.16× the country average). Demographically, the Google Play Music audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Google Play Music fans

Demographic split for Google Play Music audience in United States
MetricValue
Female45.1%
Male54.9%
Average age33.3
Estimated audience size814,797

Audience persona

The typical Google Play Music fan in United States is balanced, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Google Play Music in United States
RegionReachAffinity
California76,5270.85×
Texas74,4841.06×
Florida60,1161.09×
New York42,2260.93×
Georgia34,8381.39×
North Carolina30,7611.25×
Pennsylvania27,7741.01×
Illinois26,7050.98×
Ohio25,2441.01×
Michigan23,3331.1×
Virginia23,2581.17×
Tennessee22,1351.35×
New Jersey18,7100.9×
South Carolina17,5321.43×
Louisiana16,6871.59×
Alabama15,5861.37×
Missouri15,5651.19×
Indiana14,8931×
Maryland14,5511.04×
Washington14,3780.88×
Arizona13,4060.81×
Mississippi13,1541.96×
Massachusetts13,0320.81×
Kentucky11,2741.1×
Wisconsin10,8540.89×
Oklahoma10,8251.2×
Colorado10,0840.79×
Arkansas9,4441.41×
Connecticut9,3141.14×
Minnesota8,6930.74×
Oregon8,6590.93×
Nevada7,1040.9×
Kansas6,9031.08×
Iowa6,3020.94×
Utah5,5000.75×
Idaho4,3281.06×
New Mexico4,2851.05×
West Virginia3,7240.98×
Nebraska3,3410.82×
Hawaii2,6880.77×
Washington, District of Columbia2,3850.97×
Maine2,2980.79×
New Hampshire2,1460.67×
Rhode Island1,9890.77×
Delaware1,9300.86×
Montana1,7220.76×
South Dakota1,6100.85×
Alaska1,2210.7×
North Dakota9800.59×
Vermont9170.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Play Music audience
BrandAffinityCategory
Livemusic14.16×Music & Radio
Kia Sportage28.45×Cars & Mobility
Online music store19.83×Music & Radio
Apple Music7.85×Music & Radio
Google Maps4.07×Internet & Social Media
Google Earth10.12×Internet & Social Media
Borussia Dortmund18.51×Sports
Spotify2.85×Internet & Social Media
Autism Awareness8.13×Health
Diabetes mellitus awareness5.51×Health
Google Drive3.3×Technology & Electronics
Houston Astros6.74×Sports
Indeed.com3.18×Business & Career
Honda HR-V18.97×Cars & Mobility
Android (operating system)2.54×Technology & Electronics
Key Food14.15×Shopping
Amazon Music7.49×Music & Radio
Primeira Liga19×Sports
Singer-songwriter2.76×Music & Radio
Microblogging5.7×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Play Music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Early Adopter MentalityPOWER1.75
IndulgenceJOY1.64
SustainabilityBALANCE1.63
Luxury OrientationPREMIUM1.59
Convenience OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Google Play Music
CountryShare
United States20.6%
India11.5%
Brazil7.5%

See Google Play Music audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Google Play Music have in United States?

Google Play Music has an estimated audience of 814,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Play Music fans?

45.1% of Google Play Music fans are female, 54.9% are male, with an average age of 33.3 years.

Which brands do Google Play Music fans like most?

Google Play Music fans show strongest brand affinity for Livemusic (14.16×), Kia Sportage (28.45×), and Online music store (19.83×) over the country average.

Where do Google Play Music fans live in United States?

Google Play Music fans in United States are most concentrated in California (reach 76,527), Texas (reach 74,484), and Florida (reach 60,116). These three regions account for the largest share of the active audience.

What other brands do Google Play Music fans also like?

Beyond Google Play Music itself, the audience over-indexes on Kia Sportage (28.45×), Online music store (19.83×), Apple Music (7.85×), and Google Maps (4.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Play Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.