Online music store Audience in Germany
Online music store has an estimated audience of 1,861,944 people in Germany. 36.1% are female, 63.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Amazon Music, Lieferando.de, Obi (store), Sparkasse, In aller Freundschaft.
The average Online music store fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Amazon Music, Lieferando.de, Obi (store), with strongest over-indexing on Amazon Music (7.9× the country average). Demographically, the Online music store audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Online music store fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 39.1 |
| Estimated audience size | 1,861,944 |
Audience persona
The typical Online music store fan in Germany is more male, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Amazon Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 337,891 | 0.83× |
| Baden-Württemberg | 81,153 | 0.32× |
| Bayern | 76,129 | 0.25× |
| Thüringen | 72,091 | 1.52× |
| Sachsen-Anhalt | 58,599 | 1.21× |
| Brandenburg | 56,899 | 0.99× |
| Rheinland-Pfalz | 56,063 | 0.6× |
| Mecklenburg-Vorpommern | 55,956 | 1.57× |
| Saarland | 53,674 | 2.35× |
| Niedersachsen | 51,368 | 0.28× |
| Bremen | 51,076 | 3.21× |
| Hessen | 49,503 | 0.35× |
| Sachsen | 48,783 | 0.53× |
| Schleswig-Holstein | 48,016 | 0.72× |
| Berlin | 42,553 | 0.51× |
| Hamburg | 31,596 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Amazon Music | 7.9× | Music & Radio |
| Lieferando.de | 2.43× | Food & Beverages |
| Obi (store) | 1.94× | Shopping |
| Sparkasse | 2.19× | Business & Career |
| In aller Freundschaft | 3.46× | Movies & TV |
| AutoScout24 | 1.79× | Cars & Mobility |
| Amazon.com | 1.58× | Shopping |
| Vodafone | 1.92× | Technology & Electronics |
| Armedangels | 5.5× | Fashion & Accessoires |
| Postbank | 1.89× | Business & Career |
| Deutsche Bank | 2.36× | Business & Career |
| Android (operating system) | 1.62× | Technology & Electronics |
| FRITZ!Box | 1.94× | Technology & Electronics |
| Home-improvement center | 2.62× | Home & Garden |
| Home Interiors | 2.57× | Home & Garden |
| Aral AG | 1.56× | Cars & Mobility |
| Western Union | 2.53× | Business & Career |
| Commerzbank | 1.52× | Business & Career |
| Telecommunication | 1.52× | Technology & Electronics |
| Bradley Cooper | 4.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.24 |
| Indulgence | JOY | 1.17 |
| Need for Security | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Germany | 10.2% |
| United Kingdom | 6.1% |
See Online music store audiences in other countries
More Music & Radio audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Online music store have in Germany?
Online music store has an estimated audience of 1,861,944 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Online music store fans?
36.1% of Online music store fans are female, 63.9% are male, with an average age of 39.1 years.
Which brands do Online music store fans like most?
Online music store fans show strongest brand affinity for Amazon Music (7.9×), Lieferando.de (2.43×), and Obi (store) (1.94×) over the country average.
Where do Online music store fans live in Germany?
Online music store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 337,891), Baden-Württemberg (reach 81,153), and Bayern (reach 76,129). These three regions account for the largest share of the active audience.
What other brands do Online music store fans also like?
Beyond Online music store itself, the audience over-indexes on Lieferando.de (2.43×), Obi (store) (1.94×), Sparkasse (2.19×), and In aller Freundschaft (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online music store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.