Rascasse Audience Intelligence

Online music store Audience in Germany

A data profile of the people who buy, follow and care about Online music store in Germany — modelled from more than twelve digital signal sources. Online music store has an estimated audience of 1,861,944 people in Germany.

#94among Touchpoint in Germany#303in Music & Radio

The average Online music store fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Amazon Music, Lieferando.de, Obi (store), with strongest over-indexing on Amazon Music (7.9× the country average).

Demographically, the Online music store audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Online music store fan in Germany is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Amazon Music.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online music store profile in Germany.

Audience size
1.9M
in Germany
Gender
36.1%♀
63.9% male
Age
39.1
average years
Country rank
#3618
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online music store fans

36.1% are female, 63.9% are male, average age 39.1.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Online music store audience in Germany
MetricValue
Female36.1%
Male63.9%
Average age39.1
Estimated audience size1,861,944
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Online music store audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4924%
50+16%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Online music store audience comes from Germany.

Worldwide audience distribution share by country for Online music store
CountryShare
United States25.2%
Germany10.2%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online music store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Online music store fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.40×
02Saarland~30K1.26×
03Mecklenburg-Vorpommern~40K1.11×
04Thüringen~50K1.10×
05Sachsen-Anhalt~50K1.04×
06Brandenburg~60K0.99×
07Schleswig-Holstein~60K0.95×
08Hamburg~40K0.95×
09Rheinland-Pfalz~90K0.93×
10Sachsen~80K0.92×
11Berlin~70K0.89×
12Nordrhein-Westfalen~400K0.88×
13Niedersachsen~200K0.87×
14Hessen~100K0.86×
15Baden-Württemberg~200K0.83×
16Bayern~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Online music store, Germany
0.82×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online music store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online music store audience
#·InterestCategoryAffinity×
01Amazon MusicMusic & Radio7.90×
02V MagazineFashion & Accessoires7.67×
03Fisherman's FriendFood & Beverages6.62×
04ArmedangelsFashion & Accessoires5.50×
05In aller FreundschaftMovies & TV3.46×
06Home-improvement centerHome & Garden2.62×
07Home InteriorsHome & Garden2.57×
08Western UnionBusiness & Career2.53×
09Lieferando.deFood & Beverages2.43×
10Deutsche BankBusiness & Career2.36×
11SparkasseBusiness & Career2.19×
12Obi (store)Shopping1.94×
13FRITZ!BoxTechnology & Electronics1.94×
14VodafoneTechnology & Electronics1.92×
15PostbankBusiness & Career1.89×
16AutoScout24Cars & Mobility1.79×
17Android (operating system)Technology & Electronics1.62×
18Amazon.comShopping1.58×
19CommerzbankBusiness & Career1.52×
20TelecommunicationTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online music store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online music store audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.67×
PatriotismCONSERVATISM1.04×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online music store audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.61×
Pet OwnershipJOY0.65×
TravellingTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online music store have in Germany?

Online music store has an estimated audience of 1,861,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Online music store fans?

36.1% of Online music store fans are female, 63.9% are male, with an average age of 39.1 years.

03

Which brands do Online music store fans like most?

Online music store fans show strongest brand affinity for Amazon Music (7.9×), Lieferando.de (2.43×), and Obi (store) (1.94×) over the country average.

04

Where do Online music store fans live in Germany?

Online music store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Online music store fans also like?

Beyond Online music store itself, the audience over-indexes on Lieferando.de (2.43×), Obi (store) (1.94×), In aller Freundschaft (3.46×), and Sparkasse (2.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Online music store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Online music store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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