Rascasse Audience Intelligence

Digital media player Audience in United States

A data profile of the people who buy, follow and care about Digital media player in United States — modelled from more than twelve digital signal sources. Digital media player has an estimated audience of 3,079,977 people in United States.

#5038among Topic in United States#399in Technology & Electronics

The average Digital media player fan in United States is 45.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Western Union, FedEx, Smart TV, with strongest over-indexing on Western Union (11.42× the country average).

Demographically, the Digital media player audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital media player fan in United States is balanced, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Western Union.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital media player profile in United States.

Audience size
3.1M
in United States
Gender
49.9%♀
50.1% male
Age
45.2
average years
Country rank
#10065
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital media player fans

49.9% are female, 50.1% are male, average age 45.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Digital media player audience in United States
MetricValue
Female49.9%
Male50.1%
Average age45.2
Estimated audience size3,079,977
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Digital media player audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3919%
40-4927%
50+33%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Digital media player audience comes from United States.

Worldwide audience distribution share by country for Digital media player
CountryShare
United States39.2%
Brazil13.6%
Portugal10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital media player audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital media player fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~7K1.60×
02Alaska~8K1.27×
03Alabama~50K1.26×
04North Dakota~8K1.21×
05South Dakota~9K1.20×
06Arkansas~30K1.17×
07Montana~10K1.14×
08Rhode Island~10K1.07×
09Delaware~9K1.07×
10New Mexico~20K1.06×
11Hawaii~10K1.06×
12New Hampshire~10K1.04×
13Maine~10K1.04×
14West Virginia~10K1.03×
15Idaho~20K1.01×
16Nebraska~20K1.00×
17Mississippi~30K0.99×
18Washington, District of Columbia~9K0.99×
19Kansas~20K0.97×
20Louisiana~40K0.95×
21Iowa~20K0.95×
22Kentucky~40K0.94×
23Oregon~30K0.94×
24Oklahoma~30K0.94×
25Missouri~50K0.93×
26Arizona~60K0.92×
27South Carolina~40K0.91×
28Utah~30K0.91×
29Washington~60K0.90×
30Connecticut~30K0.90×
31Nevada~30K0.90×
32Colorado~40K0.89×
33Wisconsin~40K0.89×
34Tennessee~50K0.87×
35Massachusetts~50K0.87×
36Maryland~50K0.87×
37Minnesota~40K0.87×
38Indiana~50K0.86×
39Michigan~70K0.85×
40Pennsylvania~90K0.84×
41Virginia~60K0.83×
42Ohio~80K0.82×
43North Carolina~80K0.82×
44Illinois~80K0.81×
45Georgia~80K0.81×
46New Jersey~60K0.81×
47New York~100K0.75×
48Florida~200K0.74×
49California~200K0.73×
50Texas~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Digital media player, United States
0.72×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital media player audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital media player audience
#·InterestCategoryAffinity×
01Jeremy IronsMovies & TV16.12×
02Vera FarmigaMovies & TV13.79×
03Mutual insuranceBusiness & Career13.55×
04Online music storeMusic & Radio11.85×
05Western UnionBusiness & Career11.42×
06Brendan FraserMovies & TV8.58×
07Smart TVTechnology & Electronics7.96×
08Weather forecastingHome & Garden6.16×
09QVCMovies & TV6.07×
10Home automationTechnology & Electronics5.58×
11Sustainable energyHome & Garden5.56×
12Renewable energyBusiness & Career5.02×
13FedExBusiness & Career4.78×
14Apple TVMovies & TV4.43×
15Discount storesShopping3.61×
16Pizza HutFood & Beverages3.34×
17Mortgage loansBusiness & Career2.89×
18MSNNews2.77×
19SubwayFood & Beverages2.72×
20PinterestInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital media player audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital media player audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.92×
IndulgenceJOY2.67×
Family OrientationCONSERVATISM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital media player audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
CreativityOPEN0.80×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital media player have in United States?

Digital media player has an estimated audience of 3,079,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital media player fans?

49.9% of Digital media player fans are female, 50.1% are male, with an average age of 45.2 years.

03

Which brands do Digital media player fans like most?

Digital media player fans show strongest brand affinity for Western Union (11.42×), FedEx (4.78×), and Smart TV (7.96×) over the country average.

04

Where do Digital media player fans live in United States?

Digital media player fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Digital media player fans also like?

Beyond Digital media player itself, the audience over-indexes on FedEx (4.78×), Smart TV (7.96×), QVC (6.07×), and Online music store (11.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital media player audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital media player. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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