Digital media player Audience in United States

Digital media player logo

Digital media player has an estimated audience of 3,079,977 people in United States. 49.9% are female, 50.1% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Morphine (band), Hocus Pocus, Pillow.

The average Digital media player fan in United States is 45.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Morphine (band), with strongest over-indexing on Elsword (32.81× the country average). Demographically, the Digital media player audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital media player fans

Demographic split for Digital media player audience in United States
MetricValue
Female49.9%
Male50.1%
Average age45.2
Estimated audience size3,079,977

Audience persona

The typical Digital media player fan in United States is balanced, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Digital media player in United States
RegionReachAffinity
California184,3040.54×
Texas127,5620.48×
Florida100,2330.48×
Alabama84,5021.96×
New York81,4320.47×
Arizona61,4030.98×
Illinois57,3390.56×
North Carolina54,3090.59×
Pennsylvania53,7970.52×
Ohio51,5130.54×
Georgia51,3040.54×
Virginia49,3110.66×
Michigan46,1530.57×
Massachusetts42,8510.71×
Tennessee37,3770.6×
Missouri33,6700.68×
New Jersey32,6300.42×
Kentucky31,1790.81×
Oklahoma30,0970.88×
Washington29,7210.48×
Indiana27,8130.49×
Louisiana25,9370.65×
Colorado25,2470.52×
South Carolina24,2640.52×
Kansas22,2440.92×
Mississippi21,8790.86×
Wisconsin21,6780.47×
Hawaii19,9171.5×
Maryland19,8590.37×
Iowa19,7980.78×
Wyoming19,4814.27×
Arkansas19,4370.77×
Minnesota19,3690.44×
West Virginia18,0621.26×
Alaska18,0242.74×
Oregon17,8320.51×
South Dakota17,0602.4×
New Mexico16,9131.09×
Idaho16,6791.08×
Connecticut15,7630.51×
Montana15,7131.84×
Nevada15,6540.53×
Utah15,3620.56×
North Dakota15,1012.39×
New Hampshire14,8821.23×
Nebraska14,5730.94×
Rhode Island14,3711.47×
Maine14,3621.3×
Vermont14,1342.61×
Delaware12,8691.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital media player audience
BrandAffinityCategory
Elsword32.81×Games
Israel2.89×Travel & Leisure
Morphine (band)9.31×Music & Radio
Hocus Pocus3.9×Movies & TV
Pillow1.71×Home & Garden
Regional styles of Mexican music2.19×Music & Radio
Litter box1.57×Pets & Animals
La Opinión4.95×News
Dyango29.02×Music & Radio
Stamp collecting2.57×Home & Garden
Jeep Wagoneer3×Cars & Mobility
Mothercare1.65×Kids & Family
Atkins diet2.62×Health
Corona (band)2.63×Music & Radio
Canon (music)8.48×Music & Radio
Home staging2.31×Home & Garden
Iron Man (film)1.97×Movies & TV
JamBase4.2×Music & Radio
Ken Griffey Jr.2.89×Sports
Kento Yamazaki3.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital media player audience
TraitClusterScore
IndulgenceJOY2.11
LGBTQ+ IdentityOPEN1.66
Convenience OrientationPREMIUM1.66
Family OrientationCONSERVATISM1.5
Early Adopter MentalityPOWER1.42
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Digital media player
CountryShare
United States39.2%
Brazil13.6%
Portugal10.4%

See Digital media player audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digital media player have in United States?

Digital media player has an estimated audience of 3,079,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital media player fans?

49.9% of Digital media player fans are female, 50.1% are male, with an average age of 45.2 years.

Which brands do Digital media player fans like most?

Digital media player fans show strongest brand affinity for Elsword (32.81×), Israel (2.89×), and Morphine (band) (9.31×) over the country average.

Where do Digital media player fans live in United States?

Digital media player fans in United States are most concentrated in California (reach 184,304), Texas (reach 127,562), and Florida (reach 100,233). These three regions account for the largest share of the active audience.

What other brands do Digital media player fans also like?

Beyond Digital media player itself, the audience over-indexes on Israel (2.89×), Morphine (band) (9.31×), Hocus Pocus (3.9×), and Pillow (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital media player. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.