Rascasse Audience Intelligence

Migos Audience in United States

Migos has an estimated audience of 4.7M people in United States.

#42among Hip hop in United States#809among people in United States#573in Music & Radio

The average Migos fan in United States is 30.1 years old, balanced, and lives primarily in California.

By number of fans, Migos ranks #42 among the 1357 objects in Hip hop in United States.

Its fans are 2.0 years younger than the group average of 32.1.

Women make up 47.0% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, Migos fans stand out for their interest in Funny Videos, NBA TV and Sneaker collecting.

Interest is seasonal: April, May and November account for 59% of the year's searches, March is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Cardi B, Funny Videos, NBA TV, with strongest over-indexing on Cardi B (3.12× the country average).

Demographically, the Migos audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Migos fan in United States is balanced, around 30.1 years old, with strong Mindfulness tendencies and a notable affinity for Cardi B.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.7M
in United States
Gender
47.0%♀
53.0% male
Age
30.1
average years
Country rank
#7215
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Migos fans

47.0% are female, 53.0% are male, average age 30.1.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Migos audience in United States
MetricValue
Female47.0%
Male53.0%
Average age30.1
Estimated audience size4.7M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Migos audience in United States
Age bracketShare%
16-2447%
25-3423%
35-4415%
45-5410%
55+5%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Migos audience comes from United States.

Worldwide audience distribution share by country for Migos
CountryShare
United States47.9%
China5.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Migos fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.54×
02South Carolina~100K1.40×
03Ohio~200K1.33×
04Alabama~90K1.28×
05Mississippi~50K1.16×
06North Carolina~200K1.15×
07Vermont~10K1.15×
08Washington, District of Columbia~10K1.14×
09Louisiana~70K1.12×
10Massachusetts~100K1.11×
11Connecticut~50K1.10×
12Illinois~200K1.09×
13Maryland~90K1.09×
14Oregon~60K1.09×
15Maine~20K1.08×
16Texas~300K1.06×
17Tennessee~100K1.05×
18New Hampshire~20K1.05×
19Rhode Island~20K1.05×
20Arkansas~40K1.04×
21Michigan~100K1.02×
22Washington~100K1.02×
23Nebraska~30K1.01×
24Virginia~100K1.00×
25Missouri~90K1.00×
26Minnesota~80K1.00×
27Delaware~10K1.00×
28Florida~300K0.98×
29Pennsylvania~200K0.98×
30Arizona~100K0.97×
31Nevada~40K0.96×
32California~500K0.95×
33Indiana~90K0.95×
34Oklahoma~50K0.95×
35Kansas~40K0.95×
36New York~300K0.94×
37Wisconsin~80K0.94×
38Kentucky~60K0.94×
39Iowa~40K0.93×
40Montana~10K0.93×
41Colorado~70K0.92×
42New Jersey~100K0.90×
43Hawaii~20K0.90×
44North Dakota~10K0.90×
45Alaska~9K0.90×
46New Mexico~30K0.86×
47South Dakota~10K0.84×
48Idaho~20K0.83×
49Utah~40K0.80×
50West Virginia~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Migos, United States
0.80×1.00×1.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Migos audience vs. the country average
#·InterestCategoryAffinity×
01Cardi BMusic & Radio3.12×
02Funny VideosInternet & Social Media3.07×
03NBA TVSports2.61×
04Bad BunnyMusic & Radio2.57×
05Curly HairBeauty & Wellness2.48×
06Sneaker collectingFashion & Accessoires2.47×
07Lace wigBeauty & Wellness2.34×
08OmegleInternet & Social Media2.28×
09StreetwearFashion & Accessoires2.24×
10WigBeauty & Wellness2.17×
11Vintage clothingFashion & Accessoires2.14×
12FunMovies & TV2.10×
13NBA playoffsSports2.03×
14NikeFashion & Accessoires1.95×
15College footballSports1.90×
16NBASports1.74×
17SpotifyMusic & Radio1.67×
18LeBron JamesSports1.62×
19Soul musicMusic & Radio1.60×
20MusicBusiness & Career1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Migos audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Migos audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.23×
Luxury OrientationPREMIUM1.19×
Early Adopter MentalityPOWER1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Migos audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Migos over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/migos-21926” · Methodology