Rascasse Audience Intelligence

Migos Audience in United States

A data profile of the people who buy, follow and care about Migos in United States — modelled from more than twelve digital signal sources. Migos has an estimated audience of 3,911,455 people in United States.

#42among Hip hop in United States#1044among Person in United States#770in Music & Radio

The average Migos fan in United States is 29.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music, NBA, Spotify, with strongest over-indexing on Music (1.57× the country average).

Demographically, the Migos audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Migos fan in United States is balanced, around 29.4 years old, with strong Mindfulness tendencies and a notable affinity for Music.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Migos profile in United States.

Audience size
3.9M
in United States
Gender
47.0%♀
53.0% male
Age
29.4
average years
Country rank
#8181
Person in United States
Fig. 01

Search interest · 12-month trend

+355%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Migos fans

47.0% are female, 53.0% are male, average age 29.4.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Migos audience in United States
MetricValue
Female47.0%
Male53.0%
Average age29.4
Estimated audience size3,911,455
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Migos audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

50.5%

of the worldwide Migos audience comes from United States.

Worldwide audience distribution share by country for Migos
CountryShare
United States50.5%
United Kingdom5.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Migos audience in United States is strongest.

Fig. 05

Top regions by affinity

Migos fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.54×
02South Carolina~70K1.40×
03Ohio~100K1.33×
04Alabama~60K1.28×
05Mississippi~30K1.16×
06North Carolina~100K1.15×
07Vermont~7K1.15×
08Washington, District of Columbia~10K1.14×
09Louisiana~50K1.12×
10Massachusetts~70K1.11×
11Connecticut~40K1.10×
12Illinois~100K1.09×
13Maryland~60K1.09×
14Oregon~40K1.09×
15Maine~10K1.08×
16Texas~300K1.06×
17Tennessee~70K1.05×
18New Hampshire~10K1.05×
19Rhode Island~10K1.05×
20Arkansas~30K1.04×
21Michigan~90K1.02×
22Washington~70K1.02×
23Nebraska~20K1.01×
24Virginia~80K1.00×
25Missouri~50K1.00×
26Minnesota~50K1.00×
27Delaware~9K1.00×
28Florida~200K0.98×
29Pennsylvania~100K0.98×
30Arizona~60K0.97×
31Nevada~30K0.96×
32California~300K0.95×
33Indiana~60K0.95×
34Oklahoma~30K0.95×
35Kansas~20K0.95×
36New York~200K0.94×
37Wisconsin~50K0.94×
38Kentucky~40K0.94×
39Iowa~30K0.93×
40Montana~9K0.93×
41Colorado~50K0.92×
42New Jersey~80K0.90×
43Hawaii~10K0.90×
44Alaska~6K0.90×
45North Dakota~6K0.90×
46New Mexico~10K0.86×
47South Dakota~6K0.84×
48Idaho~10K0.83×
49Utah~20K0.80×
50West Virginia~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Migos, United States
0.80×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Migos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Migos audience
#·InterestCategoryAffinity×
01Funny VideosInternet & Social Media3.07×
02Bad BunnyMusic & Radio2.57×
03Curly HairBeauty & Wellness2.48×
04Sneaker collectingFashion & Accessoires2.47×
05Lace wigBeauty & Wellness2.34×
06StreetwearFashion & Accessoires2.24×
07DrumsMusic & Radio2.18×
08WigBeauty & Wellness2.17×
09Vintage clothingFashion & Accessoires2.14×
10FunMovies & TV2.10×
11NBA playoffsSports2.03×
12GamerGames2.03×
13NikeFashion & Accessoires1.95×
14College footballSports1.90×
15NBA FinalsSports1.90×
16KPop Demon HuntersMovies & TV1.76×
17NBASports1.74×
18SpotifyInternet & Social Media1.67×
19Soul musicMusic & Radio1.60×
20MusicBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Migos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Migos audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.23×
Luxury OrientationPREMIUM1.19×
Early Adopter MentalityPOWER1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Migos audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Migos have in United States?

Migos has an estimated audience of 3,911,455 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Migos fans?

47.0% of Migos fans are female, 53.0% are male, with an average age of 29.4 years.

03

Which brands do Migos fans like most?

Migos fans show strongest brand affinity for Music (1.57×), NBA (1.74×), and Spotify (1.67×) over the country average.

04

Where do Migos fans live in United States?

Migos fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Migos fans also like?

Beyond Migos itself, the audience over-indexes on NBA (1.74×), Spotify (1.67×), Streetwear (2.24×), and College football (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Migos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Migos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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