Migos Audience in United States
Migos has an estimated audience of 3,290,316 people in United States. 47.0% are female, 53.0% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Music, NBA, Spotify, Yahoo!奇摩名人娛樂, Streetwear.
The average Migos fan in United States is 29.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Music, NBA, Spotify, with strongest over-indexing on Music (1.57× the country average). Demographically, the Migos audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Migos fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 29.4 |
| Estimated audience size | 3,290,316 |
Audience persona
The typical Migos fan in United States is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 419,483 | 1.16× |
| Texas | 377,708 | 1.34× |
| Florida | 245,311 | 1.1× |
| Georgia | 198,968 | 1.96× |
| New York | 198,024 | 1.08× |
| Ohio | 133,187 | 1.31× |
| Illinois | 133,165 | 1.21× |
| North Carolina | 126,301 | 1.28× |
| Pennsylvania | 107,222 | 0.97× |
| Michigan | 93,043 | 1.08× |
| Virginia | 87,338 | 1.09× |
| New Jersey | 79,642 | 0.95× |
| Tennessee | 77,814 | 1.18× |
| South Carolina | 71,215 | 1.44× |
| Arizona | 69,816 | 1.04× |
| Maryland | 68,531 | 1.21× |
| Alabama | 67,077 | 1.46× |
| Massachusetts | 65,131 | 1× |
| Indiana | 59,294 | 0.99× |
| Washington | 58,918 | 0.89× |
| Louisiana | 56,570 | 1.33× |
| Missouri | 51,560 | 0.97× |
| Colorado | 45,410 | 0.88× |
| Wisconsin | 42,572 | 0.86× |
| Kentucky | 39,740 | 0.96× |
| Minnesota | 39,070 | 0.83× |
| Mississippi | 37,822 | 1.4× |
| Oklahoma | 37,746 | 1.03× |
| Nevada | 35,977 | 1.13× |
| Connecticut | 32,965 | 1× |
| Oregon | 31,383 | 0.83× |
| Arkansas | 29,584 | 1.09× |
| Kansas | 23,795 | 0.92× |
| Iowa | 21,991 | 0.81× |
| Utah | 20,869 | 0.71× |
| New Mexico | 15,343 | 0.93× |
| Nebraska | 14,800 | 0.9× |
| Washington, District of Columbia | 13,253 | 1.34× |
| Hawaii | 13,170 | 0.93× |
| West Virginia | 11,880 | 0.78× |
| Idaho | 10,550 | 0.64× |
| Rhode Island | 9,850 | 0.94× |
| New Hampshire | 8,476 | 0.65× |
| Delaware | 8,237 | 0.91× |
| Maine | 7,564 | 0.64× |
| Montana | 5,623 | 0.62× |
| Alaska | 5,133 | 0.73× |
| South Dakota | 5,120 | 0.67× |
| North Dakota | 4,642 | 0.69× |
| Vermont | 3,562 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music | 1.57× | Business & Career |
| NBA | 1.74× | Sports |
| Spotify | 1.67× | Internet & Social Media |
| Yahoo!奇摩名人娛樂 | 2.18× | Internet & Social Media |
| Streetwear | 2.24× | Fashion & Accessoires |
| College football | 1.9× | Sports |
| Fun | 2.1× | Movies & TV |
| Wig | 2.17× | Beauty & Wellness |
| Bad Bunny | 2.57× | Music & Radio |
| Lace wig | 2.34× | Beauty & Wellness |
| Curly Hair | 2.48× | Beauty & Wellness |
| Soul music | 1.6× | Music & Radio |
| Funny Videos | 3.07× | Internet & Social Media |
| KPop Demon Hunters | 1.76× | Movies & TV |
| Sneaker collecting | 2.47× | Fashion & Accessoires |
| Vintage clothing | 2.14× | Fashion & Accessoires |
| Gamer | 2.03× | Games |
| Nike | 1.95× | Fashion & Accessoires |
| NBA playoffs | 2.03× | Sports |
| Drums | 2.18× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.65 |
| Early Adopter Mentality | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.07 |
| Social Media Usage | JOY | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 5.0% |
| Germany | 3.9% |
See Migos audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Migos have in United States?
Migos has an estimated audience of 3,290,316 people in United States, concentrated in California and Texas.
What is the gender split and age of Migos fans?
47.0% of Migos fans are female, 53.0% are male, with an average age of 29.4 years.
Which brands do Migos fans like most?
Migos fans show strongest brand affinity for Music (1.57×), NBA (1.74×), and Spotify (1.67×) over the country average.
Where do Migos fans live in United States?
Migos fans in United States are most concentrated in California (reach 419,483), Texas (reach 377,708), and Florida (reach 245,311). These three regions account for the largest share of the active audience.
What other brands do Migos fans also like?
Beyond Migos itself, the audience over-indexes on NBA (1.74×), Spotify (1.67×), Yahoo!奇摩名人娛樂 (2.18×), and Streetwear (2.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Migos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.