Dr. Dre Audience in Germany

Dr. Dre has an estimated audience of 300,181 people in Germany. 36.5% are female, 63.5% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underground hip hop, Borussia Dortmund, Business and industry, Taylor Swift, FC Bayern Munich.
The average Dr. Dre fan in Germany is 27.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underground hip hop, Borussia Dortmund, Business and industry, with strongest over-indexing on Underground hip hop (5.95× the country average). Demographically, the Dr. Dre audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Dr. Dre fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 27.6 |
| Estimated audience size | 300,181 |
Audience persona
The typical Dr. Dre fan in Germany is more male, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underground hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,381 | 1.19× |
| Bayern | 53,559 | 1.11× |
| Baden-Württemberg | 47,376 | 1.16× |
| Niedersachsen | 31,446 | 1.08× |
| Hessen | 28,555 | 1.25× |
| Berlin | 16,007 | 1.19× |
| Rheinland-Pfalz | 15,003 | 1× |
| Sachsen | 12,375 | 0.84× |
| Schleswig-Holstein | 10,115 | 0.94× |
| Brandenburg | 7,703 | 0.83× |
| Hamburg | 7,430 | 1.1× |
| Thüringen | 6,058 | 0.79× |
| Sachsen-Anhalt | 5,688 | 0.73× |
| Mecklenburg-Vorpommern | 4,417 | 0.77× |
| Saarland | 3,416 | 0.93× |
| Bremen | 2,828 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underground hip hop | 5.95× | Music & Radio |
| Borussia Dortmund | 1.55× | Sports |
| Business and industry | 1.51× | Business & Career |
| Taylor Swift | 3.74× | Music & Radio |
| FC Bayern Munich | 1.7× | Sports |
| Bundesliga | 1.72× | Sports |
| Michael Jackson | 3.57× | Music & Radio |
| FIFA World Cup | 1.72× | Sports |
| UEFA Champions League | 1.74× | Sports |
| Harry Styles | 5.18× | Music & Radio |
| CHECK24 | 2.08× | Business & Career |
| YouTube Music | 3.32× | Internet & Social Media |
| SoundCloud | 4.86× | Music & Radio |
| H&M | 1.72× | Shopping |
| Bruno Mars | 6.62× | Music & Radio |
| Spotify | 1.6× | Internet & Social Media |
| Billie Eilish | 4.02× | Music & Radio |
| Woolworths | 2.42× | Shopping |
| Finch | 2.28× | Music & Radio |
| Amazon Music | 4.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Luxury Orientation | PREMIUM | 1.37 |
| Social Media Usage | JOY | 1.21 |
| Career Orientation | POWER | 1.21 |
| Individualism | JOY | 1.2 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.0% |
| Brazil | 7.9% |
| United Kingdom | 4.9% |
See Dr. Dre audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Dr. Dre have in Germany?
Dr. Dre has an estimated audience of 300,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dr. Dre fans?
36.5% of Dr. Dre fans are female, 63.5% are male, with an average age of 27.6 years.
Which brands do Dr. Dre fans like most?
Dr. Dre fans show strongest brand affinity for Underground hip hop (5.95×), Borussia Dortmund (1.55×), and Business and industry (1.51×) over the country average.
Where do Dr. Dre fans live in Germany?
Dr. Dre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,381), Bayern (reach 53,559), and Baden-Württemberg (reach 47,376). These three regions account for the largest share of the active audience.
What other brands do Dr. Dre fans also like?
Beyond Dr. Dre itself, the audience over-indexes on Borussia Dortmund (1.55×), Business and industry (1.51×), Taylor Swift (3.74×), and FC Bayern Munich (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dr. Dre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.