Dr. Dre Audience in Germany

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Dr. Dre has an estimated audience of 300,181 people in Germany. 36.5% are female, 63.5% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underground hip hop, Borussia Dortmund, Business and industry, Taylor Swift, FC Bayern Munich.

The average Dr. Dre fan in Germany is 27.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underground hip hop, Borussia Dortmund, Business and industry, with strongest over-indexing on Underground hip hop (5.95× the country average). Demographically, the Dr. Dre audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Dr. Dre fans

Demographic split for Dr. Dre audience in Germany
MetricValue
Female36.5%
Male63.5%
Average age27.6
Estimated audience size300,181

Audience persona

The typical Dr. Dre fan in Germany is more male, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underground hip hop.

Top regions in Germany

Top regions ranked by reach for Dr. Dre in Germany
RegionReachAffinity
Nordrhein-Westfalen78,3811.19×
Bayern53,5591.11×
Baden-Württemberg47,3761.16×
Niedersachsen31,4461.08×
Hessen28,5551.25×
Berlin16,0071.19×
Rheinland-Pfalz15,003
Sachsen12,3750.84×
Schleswig-Holstein10,1150.94×
Brandenburg7,7030.83×
Hamburg7,4301.1×
Thüringen6,0580.79×
Sachsen-Anhalt5,6880.73×
Mecklenburg-Vorpommern4,4170.77×
Saarland3,4160.93×
Bremen2,8281.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dr. Dre audience
BrandAffinityCategory
Underground hip hop5.95×Music & Radio
Borussia Dortmund1.55×Sports
Business and industry1.51×Business & Career
Taylor Swift3.74×Music & Radio
FC Bayern Munich1.7×Sports
Bundesliga1.72×Sports
Michael Jackson3.57×Music & Radio
FIFA World Cup1.72×Sports
UEFA Champions League1.74×Sports
Harry Styles5.18×Music & Radio
CHECK242.08×Business & Career
YouTube Music3.32×Internet & Social Media
SoundCloud4.86×Music & Radio
H&M1.72×Shopping
Bruno Mars6.62×Music & Radio
Spotify1.6×Internet & Social Media
Billie Eilish4.02×Music & Radio
Woolworths2.42×Shopping
Finch2.28×Music & Radio
Amazon Music4.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dr. Dre audience
TraitClusterScore
Early Adopter MentalityPOWER1.82
Luxury OrientationPREMIUM1.37
Social Media UsageJOY1.21
Career OrientationPOWER1.21
IndividualismJOY1.2
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Dr. Dre
CountryShare
United States39.0%
Brazil7.9%
United Kingdom4.9%

See Dr. Dre audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Dr. Dre have in Germany?

Dr. Dre has an estimated audience of 300,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dr. Dre fans?

36.5% of Dr. Dre fans are female, 63.5% are male, with an average age of 27.6 years.

Which brands do Dr. Dre fans like most?

Dr. Dre fans show strongest brand affinity for Underground hip hop (5.95×), Borussia Dortmund (1.55×), and Business and industry (1.51×) over the country average.

Where do Dr. Dre fans live in Germany?

Dr. Dre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,381), Bayern (reach 53,559), and Baden-Württemberg (reach 47,376). These three regions account for the largest share of the active audience.

What other brands do Dr. Dre fans also like?

Beyond Dr. Dre itself, the audience over-indexes on Borussia Dortmund (1.55×), Business and industry (1.51×), Taylor Swift (3.74×), and FC Bayern Munich (1.7×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dr. Dre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.