A data profile of the people who buy, follow and care about Hypermarket in United Kingdom — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 4,166,626 people in United Kingdom.
The average Hypermarket fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Holiday Hypermarket, Certified Pre-Owned, Home Bargains, with strongest over-indexing on Holiday Hypermarket (33.85× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hypermarket fan in United Kingdom is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Holiday Hypermarket.
The key figures that characterise the Hypermarket profile in United Kingdom.
65.0% are female, 35.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.3 |
| Estimated audience size | 4,166,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Hypermarket audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
Where the Hypermarket audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~800K | 1.48× | |
| 02 | Scotland | ~500K | 1.28× | |
| 03 | Greater London | ~700K | 1.23× | |
| 04 | South West | ~400K | 1.23× | |
| 05 | England | ~3M | 1.17× | |
| 06 | East of England | ~400K | 1.16× | |
| 07 | North West | ~500K | 1.07× | |
| 08 | East Midlands | ~300K | 1.05× | |
| 09 | Wales | ~200K | 0.91× | |
| 10 | Northern Ireland | ~100K | 0.85× | |
| 11 | North East | ~100K | 0.73× | |
| 12 | Yorkshire and the Humber | ~200K | 0.68× | |
| 13 | West Midlands | ~100K | 0.63× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday Hypermarket | Travel & Leisure | 33.85× | ||
| 02 | Carrefour | Shopping | 18.97× | ||
| 03 | Certified Pre-Owned | Cars & Mobility | 15.79× | ||
| 04 | Public holiday | Travel & Leisure | 9.02× | ||
| 05 | Haven Holidays | Travel & Leisure | 4.91× | ||
| 06 | Poundland | Shopping | 4.75× | ||
| 07 | Household goods | Home & Garden | 4.73× | ||
| 08 | TUI | Travel & Leisure | 4.32× | ||
| 09 | Home Bargains | Shopping | 4.27× | ||
| 10 | Mecca Bingo | Games | 3.87× | ||
| 11 | Matalan | Shopping | 3.75× | ||
| 12 | Mobile home | Cars & Mobility | 3.67× | ||
| 13 | Dunelm | Home & Garden | 3.36× | ||
| 14 | Household | Home & Garden | 3.28× | ||
| 15 | TK Maxx | Shopping | 3.00× | ||
| 16 | Holiday | Travel & Leisure | 2.71× | ||
| 17 | National Lottery | Games | 2.68× | ||
| 18 | Hotels | Travel & Leisure | 2.48× | ||
| 19 | Sales promotion | Shopping | 2.27× | ||
| 20 | London | Travel & Leisure | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.99× | |
| Family Orientation | CONSERVATISM | 1.90× | |
| Individualism | JOY | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Risk Appetite | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.90× |
Hypermarket has an estimated audience of 4,166,626 people in United Kingdom, concentrated in England and South East.
65.0% of Hypermarket fans are female, 35.0% are male, with an average age of 45.3 years.
Hypermarket fans show strongest brand affinity for Holiday Hypermarket (33.85×), Certified Pre-Owned (15.79×), and Home Bargains (4.27×) over the country average.
Hypermarket fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~800K), and Greater London (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Certified Pre-Owned (15.79×), Home Bargains (4.27×), TUI (4.32×), and Matalan (3.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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