A data profile of the people who buy, follow and care about Haven Holidays in United Kingdom — modelled from more than twelve digital signal sources. Haven Holidays has an estimated audience of 4,271,636 people in United Kingdom.
The average Haven Holidays fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Wales.
Top brand affinities include American Student Dental Association, Dunelm, Bad Bunny, with strongest over-indexing on American Student Dental Association (1.72× the country average).
Demographically, the Haven Holidays audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Haven Holidays fan in United Kingdom is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for American Student Dental Association.
The key figures that characterise the Haven Holidays profile in United Kingdom.
65.7% are female, 34.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.7 |
| Estimated audience size | 4,271,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Haven Holidays audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 95.8% |
| Ireland | 3.6% |
| India | 0.1% |
Where the Haven Holidays audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.80× | |
| 02 | Wales | ~400K | 1.67× | |
| 03 | West Midlands | ~200K | 1.38× | |
| 04 | North East | ~200K | 1.22× | |
| 05 | Scotland | ~400K | 1.01× | |
| 06 | England | ~3M | 0.97× | |
| 07 | East Midlands | ~300K | 0.89× | |
| 08 | South West | ~300K | 0.84× | |
| 09 | East of England | ~300K | 0.70× | |
| 10 | South East | ~300K | 0.60× | |
| 11 | North West | ~200K | 0.57× | |
| 12 | Northern Ireland | ~50K | 0.37× |
The strongest cross-interests of the Haven Holidays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 4.72× | ||
| 02 | Bodybuilding & Fitness | Sports | 2.42× | ||
| 03 | COS | Shopping | 2.28× | ||
| 04 | Decoration | Home & Garden | 2.19× | ||
| 05 | Luxury Lifestyle | Shopping | 2.12× | ||
| 06 | K-pop | Music & Radio | 2.12× | ||
| 07 | KPop Demon Hunters | Movies & TV | 2.10× | ||
| 08 | Health And Beauty | Beauty & Wellness | 1.91× | ||
| 09 | Architecture & Design | Business & Career | 1.88× | ||
| 10 | Healthy habits | Health | 1.86× | ||
| 11 | Home Interior Design | Home & Garden | 1.84× | ||
| 12 | Home Design | Home & Garden | 1.80× | ||
| 13 | Gymshark | Sports | 1.80× | ||
| 14 | Home decorating ideas | Home & Garden | 1.77× | ||
| 15 | Dunelm | Home & Garden | 1.76× | ||
| 16 | rugby | Sports | 1.75× | ||
| 17 | H.O.M.E. | Home & Garden | 1.74× | ||
| 18 | American Student Dental Association | Business & Career | 1.72× | ||
| 19 | Dog lovers | Pets & Animals | 1.70× | ||
| 20 | Real Madrid C.F. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Pet Ownership | JOY | 1.15× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.65× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.71× |
Haven Holidays's target market in United Kingdom covers an estimated 4,271,636 people, concentrated in England and Yorkshire and the Humber.
65.7% of the Haven Holidays audience are female, 34.3% are male, with an average age of 42.7 years.
Haven Holidays fans show strongest brand affinity for American Student Dental Association (1.72×), Dunelm (1.76×), and Bad Bunny (4.72×) over the country average.
Haven Holidays fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~600K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Haven Holidays itself, the audience over-indexes on Dunelm (1.76×), Bad Bunny (4.72×), KPop Demon Hunters (2.1×), and Home Interior Design (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Haven Holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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