A data profile of the people who buy, follow and care about Health And Beauty in United Kingdom — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 4,828,701 people in United Kingdom.
The average Health And Beauty fan in United Kingdom is 36.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Livemusic, Donald Trump, Superman, with strongest over-indexing on Livemusic (4.86× the country average).
Demographically, the Health And Beauty audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Health And Beauty fan in United Kingdom is more female, around 36.0 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.
The key figures that characterise the Health And Beauty profile in United Kingdom.
79.5% are female, 20.5% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 36.0 |
| Estimated audience size | 4,828,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Health And Beauty audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
Where the Health And Beauty audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.29× | |
| 02 | South East | ~800K | 1.20× | |
| 03 | Scotland | ~500K | 1.20× | |
| 04 | North East | ~200K | 1.05× | |
| 05 | Wales | ~300K | 0.99× | |
| 06 | South West | ~400K | 0.98× | |
| 07 | Yorkshire and the Humber | ~400K | 0.97× | |
| 08 | Northern Ireland | ~100K | 0.97× | |
| 09 | East Midlands | ~300K | 0.95× | |
| 10 | East of England | ~400K | 0.92× | |
| 11 | North West | ~500K | 0.88× | |
| 12 | England | ~3.5M | 0.86× |
The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AmazonFresh | Shopping | 9.87× | ||
| 02 | Livemusic | Music & Radio | 4.86× | ||
| 03 | Natural foods | Food & Beverages | 4.29× | ||
| 04 | Pandora | Fashion & Accessoires | 4.22× | ||
| 05 | Ariana Grande | Music & Radio | 3.73× | ||
| 06 | Britney Spears | Music & Radio | 3.52× | ||
| 07 | River Island | Fashion & Accessoires | 2.96× | ||
| 08 | Property finder | Home & Garden | 2.96× | ||
| 09 | Donald Trump | Politics & Society | 2.92× | ||
| 10 | New Look | Fashion & Accessoires | 2.68× | ||
| 11 | Debenhams | Fashion & Accessoires | 2.64× | ||
| 12 | Superman | Movies & TV | 2.56× | ||
| 13 | Batman | Movies & TV | 2.48× | ||
| 14 | Dunelm | Home & Garden | 2.42× | ||
| 15 | TikTok | Internet & Social Media | 2.28× | ||
| 16 | Matalan | Shopping | 2.07× | ||
| 17 | Waitrose | Shopping | 1.99× | ||
| 18 | John Lewis (department store) | Shopping | 1.76× | ||
| 19 | Harry Potter | Movies & TV | 1.67× | ||
| 20 | YouTube | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.44× | |
| Individualism | JOY | 2.08× | |
| Mindfulness | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.56× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Family Orientation | CONSERVATISM | 0.65× |
Health And Beauty has an estimated audience of 4,828,701 people in United Kingdom, concentrated in England and South East.
79.5% of Health And Beauty fans are female, 20.5% are male, with an average age of 36.0 years.
Health And Beauty fans show strongest brand affinity for Livemusic (4.86×), Donald Trump (2.92×), and Superman (2.56×) over the country average.
Health And Beauty fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~800K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Health And Beauty itself, the audience over-indexes on Donald Trump (2.92×), Superman (2.56×), TikTok (2.28×), and River Island (2.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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