A data profile of the people who buy, follow and care about Health And Beauty in Spain — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 2,862,962 people in Spain.
Health And Beauty has an estimated audience of 2,862,962 people in Spain. 83.4% are female, 16.6% are male, average age 38.6. Top brand affinities: Moisturizer, Mascara, Anti-aging cream, Dinner, Face powder.
Top brand affinities include Moisturizer, Mascara, Anti-aging cream, with strongest over-indexing on Moisturizer (9.57× the country average).
Demographically, the Health And Beauty audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Health And Beauty fan in Spain is more female, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Moisturizer.
The key figures that characterise the Health And Beauty profile in Spain.
83.4% are female, 16.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 38.6 |
| Estimated audience size | 2,862,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 16% |
of the worldwide Health And Beauty audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleanser | Beauty & Wellness | 9.59× | ||
| 02 | Moisturizer | Home & Garden | 9.57× | ||
| 03 | Mascara | Beauty & Wellness | 9.57× | ||
| 04 | CC cream | Beauty & Wellness | 9.34× | ||
| 05 | Face powder | Beauty & Wellness | 8.97× | ||
| 06 | Concealer | Beauty & Wellness | 8.33× | ||
| 07 | Retirement planning | Business & Career | 8.08× | ||
| 08 | Lip balm | Beauty & Wellness | 7.78× | ||
| 09 | Exfoliation (cosmetology) | Beauty & Wellness | 7.16× | ||
| 10 | Lip gloss | Beauty & Wellness | 5.80× | ||
| 11 | Eye shadow | Beauty & Wellness | 5.60× | ||
| 12 | Eye liner | Beauty & Wellness | 4.82× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 4.67× | ||
| 14 | Dinner | Food & Beverages | 4.63× | ||
| 15 | Eyelash extensions | Beauty & Wellness | 4.29× | ||
| 16 | Pedicure | Beauty & Wellness | 4.02× | ||
| 17 | Lunch | Food & Beverages | 3.79× | ||
| 18 | Skin care | Beauty & Wellness | 3.23× | ||
| 19 | Manicure | Beauty & Wellness | 3.01× | ||
| 20 | Modern architecture | Arts & Culture | 2.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Sustainability | BALANCE | 1.54× | |
| Travelling | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Community Orientation | OPEN | 0.78× | |
| Individualism | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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