A data profile of the people who buy, follow and care about Health And Beauty in Brazil — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 3,987,366 people in Brazil.
Health And Beauty has an estimated audience of 3,987,366 people in Brazil. 87.3% are female, 12.7% are male, average age 35.9. Top brand affinities: Eye liner, Lip gloss, Hair iron, CC cream, Bioderma.
Top brand affinities include Eye liner, Lip gloss, Hair iron, with strongest over-indexing on Eye liner (8.06× the country average).
Demographically, the Health And Beauty audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Travelling, Price Sensitivity.
The typical Health And Beauty fan in Brazil is more female, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Eye liner.
The key figures that characterise the Health And Beauty profile in Brazil.
87.3% are female, 12.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 35.9 |
| Estimated audience size | 3,987,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Health And Beauty audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 13.27× | ||
| 02 | Eye liner | Beauty & Wellness | 8.06× | ||
| 03 | BB cream | Beauty & Wellness | 8.02× | ||
| 04 | Lip gloss | Beauty & Wellness | 6.76× | ||
| 05 | Bioderma | Beauty & Wellness | 6.74× | ||
| 06 | Hair iron | Beauty & Wellness | 6.53× | ||
| 07 | Microblading | Beauty & Wellness | 4.82× | ||
| 08 | Kérastase | Beauty & Wellness | 3.86× | ||
| 09 | Nail salon | Beauty & Wellness | 3.76× | ||
| 10 | Shampoo | Beauty & Wellness | 3.74× | ||
| 11 | Beleza na Web | Shopping | 3.50× | ||
| 12 | Mascara | Beauty & Wellness | 3.36× | ||
| 13 | Pedicure | Beauty & Wellness | 3.24× | ||
| 14 | L'Oréal | Beauty & Wellness | 3.02× | ||
| 15 | Skirt | Fashion & Accessoires | 2.31× | ||
| 16 | Hair care | Beauty & Wellness | 2.30× | ||
| 17 | Flower | Home & Garden | 2.27× | ||
| 18 | TV reality shows | Movies & TV | 2.18× | ||
| 19 | Candy | Food & Beverages | 1.82× | ||
| 20 | Personal care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.96× | |
| Price Sensitivity | PREMIUM | 1.81× | |
| Community Orientation | OPEN | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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