Rascasse Audience Intelligence

Health And Beauty Audience in France

A data profile of the people who buy, follow and care about Health And Beauty in France — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 3,022,628 people in France.

The average Health And Beauty fan in France is 34.4 years old, more female, and lives primarily in Hauts-de-France.

The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (442.35× the country average).

Demographically, the Health And Beauty audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Health And Beauty fan in France is more female, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health And Beauty profile in France.

Audience size
3M
in France
Gender
74.3%
25.7% male
Age
34.4
average years
Country rank
#1429
Topic in France
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health And Beauty fans

74.3% are female, 25.7% are male, average age 34.4.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Health And Beauty audience in France
MetricValue
Female74.3%
Male25.7%
Average age34.4
Estimated audience size3,022,628
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Health And Beauty audience in France
Age bracketShare%
16-1928%
20-2928%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Health And Beauty audience comes from France.

Worldwide audience distribution share by country for Health And Beauty
CountryShare
United States21.7%
Japan18.9%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health And Beauty audience in France is strongest.

Fig. 05

Top regions by affinity

Health And Beauty fans by region: top regions in France
#RegionReachAffinity×
01Hauts-de-France~1M4.27×
02Corsica~20K1.13×
03Nouvelle-Aquitaine~300K0.97×
04Centre-Val de Loire~100K0.96×
05Bourgogne-Franche-Comté~100K0.94×
06Normandy~100K0.93×
07Brittany~100K0.92×
08Pays de la Loire~200K0.91×
09Île-de-France~500K0.90×
10Grand Est~200K0.88×
11Occitanie~200K0.87×
12Provence-Alpes-Côte d'Azur~200K0.87×
13Auvergne-Rhône-Alpes~300K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health And Beauty audience
#·InterestCategoryAffinity×
01Love & SexKids & Family442.35×
02SelfridgesShopping359.89×
03Christmas GiftKids & Family40.27×
04Christmas treeKids & Family33.91×
05Girl powerPolitics & Society30.76×
06Breast Cancer awarenessHealth21.50×
07SexologyKids & Family21.31×
08RaincoatFashion & Accessoires20.22×
09Sustainable productsPolitics & Society13.18×
10MoisturizerHome & Garden12.52×
11Sex and the CityMovies & TV11.94×
12Bohemian styleFashion & Accessoires8.32×
13LivemusicMusic & Radio8.02×
14Fine-art photographyTechnology & Electronics6.97×
15Wildlife photographyTechnology & Electronics6.70×
16Anti-aging creamBeauty & Wellness6.64×
17Travel photographyTechnology & Electronics6.27×
18Abstract artArts & Culture5.82×
19BatmanMovies & TV3.97×
20TikTokInternet & Social Media3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health And Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Health And Beauty audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.42×
TravellingTHRILL3.46×
Career OrientationPOWER3.27×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Health And Beauty audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
Family OrientationCONSERVATISM0.90×
Community OrientationOPEN0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Health And Beauty have in France?

Health And Beauty has an estimated audience of 3,022,628 people in France, concentrated in Hauts-de-France and Île-de-France.

02

What is the gender split and age of Health And Beauty fans?

74.3% of Health And Beauty fans are female, 25.7% are male, with an average age of 34.4 years.

03

Which brands do Health And Beauty fans like most?

Health And Beauty fans show strongest brand affinity for Love & Sex (442.35×), Christmas Gift (40.27×), and Christmas tree (33.91×) over the country average.

04

Where do Health And Beauty fans live in France?

Health And Beauty fans in France are most concentrated in Hauts-de-France (reach ~1M), Île-de-France (reach ~500K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Health And Beauty fans also like?

Beyond Health And Beauty itself, the audience over-indexes on Christmas Gift (40.27×), Christmas tree (33.91×), Girl power (30.76×), and Sex and the City (11.94×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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