A data profile of the people who buy, follow and care about Health And Beauty in India — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 4,041,129 people in India.
Health And Beauty has an estimated audience of 4,041,129 people in India. 76.5% are female, 23.5% are male, average age 27.7. Top brand affinities: BTS, Long hair, Moisturizer, Hair coloring, Sunscreen.
Top brand affinities include BTS, Long hair, Moisturizer, with strongest over-indexing on BTS (6.63× the country average).
Demographically, the Health And Beauty audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Health And Beauty fan in India is more female, around 27.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for BTS.
The key figures that characterise the Health And Beauty profile in India.
76.5% are female, 23.5% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 27.7 |
| Estimated audience size | 4,041,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 32% | |
| 30-39 | 11% | |
| 40-49 | 7% | |
| 50+ | 3% |
of the worldwide Health And Beauty audience comes from India.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long hair | Beauty & Wellness | 8.62× | ||
| 02 | Makeup brush | Beauty & Wellness | 6.82× | ||
| 03 | BTS | Music & Radio | 6.63× | ||
| 04 | Hair coloring | Beauty & Wellness | 6.62× | ||
| 05 | Mascara | Beauty & Wellness | 6.20× | ||
| 06 | Nail polish | Beauty & Wellness | 5.99× | ||
| 07 | Lipstick | Beauty & Wellness | 5.53× | ||
| 08 | Sunscreen | Beauty & Wellness | 5.52× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 5.43× | ||
| 10 | Eyelash | Beauty & Wellness | 5.27× | ||
| 11 | Keratin | Beauty & Wellness | 5.22× | ||
| 12 | Moisturizer | Home & Garden | 4.68× | ||
| 13 | Cleanser | Beauty & Wellness | 4.61× | ||
| 14 | Mother's Day | Kids & Family | 4.46× | ||
| 15 | Shampoo | Beauty & Wellness | 4.18× | ||
| 16 | Self-love | Health | 4.08× | ||
| 17 | Skirt | Fashion & Accessoires | 3.67× | ||
| 18 | Embroidery | Home & Garden | 2.94× | ||
| 19 | Nutrient | Food & Beverages | 2.71× | ||
| 20 | Chennai | Travel & Leisure | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.84× | |
| Price Sensitivity | PREMIUM | 1.82× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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