A data profile of the people who buy, follow and care about COS in United Kingdom — modelled from more than twelve digital signal sources. COS has an estimated audience of 3,391,334 people in United Kingdom.
The average COS fan in United Kingdom is 37.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include sandro, Oliver Bonas, Maison Margiela, with strongest over-indexing on sandro (23.78× the country average).
Demographically, the COS audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical COS fan in United Kingdom is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for sandro.
The key figures that characterise the COS profile in United Kingdom.
77.4% are female, 22.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 37.8 |
| Estimated audience size | 3,391,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
Where the COS audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.40× | |
| 02 | Scotland | ~400K | 1.32× | |
| 03 | South East | ~600K | 1.31× | |
| 04 | West Midlands | ~200K | 1.29× | |
| 05 | North East | ~200K | 1.23× | |
| 06 | England | ~2.5M | 1.11× | |
| 07 | South West | ~300K | 0.98× | |
| 08 | Northern Ireland | ~90K | 0.84× | |
| 09 | East of England | ~200K | 0.77× | |
| 10 | East Midlands | ~200K | 0.63× | |
| 11 | Wales | ~100K | 0.57× | |
| 12 | North West | ~100K | 0.40× |
The strongest cross-interests of the COS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | sandro | Fashion & Accessoires | 23.78× | ||
| 02 | SSENSE | Shopping | 12.86× | ||
| 03 | Maison Margiela | Fashion & Accessoires | 12.35× | ||
| 04 | Monica Vinader | Fashion & Accessoires | 9.19× | ||
| 05 | Oliver Bonas | Fashion & Accessoires | 7.02× | ||
| 06 | Isabel Marant | Fashion & Accessoires | 6.96× | ||
| 07 | Cult Beauty | Shopping | 6.10× | ||
| 08 | Home Interiors | Home & Garden | 5.01× | ||
| 09 | Joules | Fashion & Accessoires | 4.99× | ||
| 10 | Architecture & Interior Design | Home & Garden | 4.96× | ||
| 11 | Decoration | Home & Garden | 4.49× | ||
| 12 | Luxury Lifestyle | Shopping | 4.06× | ||
| 13 | France | Travel & Leisure | 3.24× | ||
| 14 | Home Interior Design | Home & Garden | 3.21× | ||
| 15 | H.O.M.E. | Home & Garden | 3.13× | ||
| 16 | Mumsnet | Kids & Family | 3.08× | ||
| 17 | Home Design | Home & Garden | 2.89× | ||
| 18 | New Look | Fashion & Accessoires | 2.71× | ||
| 19 | Asda | Shopping | 1.85× | ||
| 20 | Flower | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.98× | |
| Sustainability | BALANCE | 1.79× | |
| Luxury Orientation | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.70× | |
| Family Orientation | CONSERVATISM | 0.71× |
COS's target market in United Kingdom covers an estimated 3,391,334 people, concentrated in England and South East.
77.4% of the COS audience are female, 22.6% are male, with an average age of 37.8 years.
COS fans show strongest brand affinity for sandro (23.78×), Oliver Bonas (7.02×), and Maison Margiela (12.35×) over the country average.
COS fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~600K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond COS itself, the audience over-indexes on Oliver Bonas (7.02×), Maison Margiela (12.35×), Monica Vinader (9.19×), and Isabel Marant (6.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for COS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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