A data profile of the people who buy, follow and care about COS in France — modelled from more than twelve digital signal sources. COS has an estimated audience of 3,375,455 people in France.
The average COS fan in France is 36.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Primark, Lidl, La Redoute, with strongest over-indexing on Primark (2.22× the country average).
Demographically, the COS audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical COS fan in France is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
The key figures that characterise the COS profile in France.
75.0% are female, 25.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 36.2 |
| Estimated audience size | 3,375,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 14% |
Where the COS audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 2.53× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.40× | |
| 03 | Corsica | ~20K | 1.13× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.07× | |
| 05 | Occitanie | ~300K | 0.97× | |
| 06 | Grand Est | ~300K | 0.94× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.93× | |
| 08 | Pays de la Loire | ~100K | 0.77× | |
| 09 | Hauts-de-France | ~200K | 0.71× | |
| 10 | Centre-Val de Loire | ~90K | 0.70× | |
| 11 | Brittany | ~100K | 0.67× | |
| 12 | Normandy | ~100K | 0.61× | |
| 13 | Bourgogne-Franche-Comté | ~80K | 0.59× |
The strongest cross-interests of the COS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pimkie | Shopping | 2.68× | ||
| 02 | Decoration | Home & Garden | 2.32× | ||
| 03 | Dog lovers | Pets & Animals | 2.32× | ||
| 04 | Primark | Shopping | 2.22× | ||
| 05 | Maisons du Monde | Home & Garden | 2.18× | ||
| 06 | Architecture & Design | Business & Career | 2.16× | ||
| 07 | Stradivarius | Shopping | 2.12× | ||
| 08 | Le Bon Marché | Shopping | 2.00× | ||
| 09 | vertbaudet | Fashion & Accessoires | 2.00× | ||
| 10 | Zara | Shopping | 1.87× | ||
| 11 | Hermès | Fashion & Accessoires | 1.84× | ||
| 12 | Deco | Home & Garden | 1.81× | ||
| 13 | La Redoute | Shopping | 1.77× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 1.75× | ||
| 15 | Lidl | Shopping | 1.67× | ||
| 16 | Sephora | Shopping | 1.63× | ||
| 17 | Google News | News | 1.61× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Etam | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Individualism | JOY | 1.08× | |
| Luxury Orientation | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Spirituality | BALANCE | 0.56× | |
| Indulgence | JOY | 0.69× |
COS's target market in France covers an estimated 3,375,455 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.0% of the COS audience are female, 25.0% are male, with an average age of 36.2 years.
COS fans show strongest brand affinity for Primark (2.22×), Lidl (1.67×), and La Redoute (1.77×) over the country average.
COS fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond COS itself, the audience over-indexes on Lidl (1.67×), La Redoute (1.77×), Google News (1.61×), and Etam (1.53×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for COS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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