A data profile of the people who buy, follow and care about Gardening in Belgium — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 2,139,821 people in Belgium.
Gardening has an estimated audience of 2,139,821 people in Belgium. 57.6% are female, 42.4% are male, average age 45.2. Top brand affinities: Grandparent, Pergola, Horticulture, Garden design, Kitchen garden.
Top brand affinities include Grandparent, Pergola, Horticulture, with strongest over-indexing on Grandparent (1.55× the country average).
Demographically, the Gardening audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, Travelling.
The typical Gardening fan in Belgium is more female, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Grandparent.
The key figures that characterise the Gardening profile in Belgium.
57.6% are female, 42.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.2 |
| Estimated audience size | 2,139,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Gardening audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen garden | Home & Garden | 1.91× | ||
| 02 | Permaculture | Home & Garden | 1.88× | ||
| 03 | Harvest Records | Music & Radio | 1.84× | ||
| 04 | All Saints (group) | Music & Radio | 1.77× | ||
| 05 | Weeds (TV series) | Movies & TV | 1.74× | ||
| 06 | Log cabin | Home & Garden | 1.70× | ||
| 07 | Kiosk | Literature | 1.67× | ||
| 08 | Overstock.com | Home & Garden | 1.62× | ||
| 09 | Garden design | Home & Garden | 1.58× | ||
| 10 | Assumption of Mary | Politics & Society | 1.58× | ||
| 11 | Pergola | Home & Garden | 1.57× | ||
| 12 | Landscape architecture | Business & Career | 1.56× | ||
| 13 | Upper Peninsula of Michigan | Travel & Leisure | 1.56× | ||
| 14 | Grandparent | Kids & Family | 1.55× | ||
| 15 | Andreas Stihl | Business & Career | 1.55× | ||
| 16 | Horticulture | Home & Garden | 1.54× | ||
| 17 | Raised-bed gardening | Home & Garden | 1.53× | ||
| 18 | Bonprix | Shopping | 1.51× | ||
| 19 | Market garden | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Travelling | THRILL | 0.74× | |
| Design Affinity | PREMIUM | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Social Media Usage | JOY | 0.51× | |
| Early Adopter Mentality | POWER | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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