A data profile of the people who buy, follow and care about Gardening in Spain — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 6,409,385 people in Spain.
The average Gardening fan in Spain is 46.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Garden, Design, Brico Dépôt, with strongest over-indexing on Garden (2.94× the country average).
Demographically, the Gardening audience skews more female with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Gardening fan in Spain is more female, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for Garden.
The key figures that characterise the Gardening profile in Spain.
59.0% are female, 41.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 46.4 |
| Estimated audience size | 6,409,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Gardening audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~50K | 1.13× | |
| 02 | Aragon | ~200K | 1.12× | |
| 03 | Canary Islands | ~300K | 1.05× | |
| 04 | Catalonia | ~1M | 1.04× | |
| 05 | Region of Murcia | ~200K | 1.02× | |
| 06 | Cantabria | ~80K | 1.01× | |
| 07 | Castile and León | ~300K | 1.00× | |
| 08 | Navarre | ~80K | 1.00× | |
| 09 | Extremadura | ~100K | 0.99× | |
| 10 | Comunidad Valenciana | ~700K | 0.97× | |
| 11 | Balearic Islands | ~200K | 0.96× | |
| 12 | Principality of Asturias | ~100K | 0.96× | |
| 13 | Castilla-La Mancha | ~200K | 0.94× | |
| 14 | Galicia | ~300K | 0.93× | |
| 15 | Basque Autonomous Country | ~200K | 0.92× | |
| 16 | Community of Madrid | ~1M | 0.91× | |
| 17 | Andalusia | ~1M | 0.85× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden | Home & Garden | 2.94× | ||
| 02 | Brico Dépôt | Shopping | 2.78× | ||
| 03 | El Mueble | Home & Garden | 2.40× | ||
| 04 | Home Interior Design | Home & Garden | 2.40× | ||
| 05 | Leroy Merlin | Shopping | 2.33× | ||
| 06 | SKLUM | Home & Garden | 1.98× | ||
| 07 | IKEA | Home & Garden | 1.88× | ||
| 08 | Diez Minutos | News | 1.83× | ||
| 09 | Semana | News | 1.75× | ||
| 10 | Renovation | Home & Garden | 1.75× | ||
| 11 | Home Appliances | Home & Garden | 1.70× | ||
| 12 | Aldi | Shopping | 1.68× | ||
| 13 | Deco | Home & Garden | 1.67× | ||
| 14 | Home improvement | Home & Garden | 1.60× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 16 | Lidl | Shopping | 1.55× | ||
| 17 | Design | Home & Garden | 1.54× | ||
| 18 | Culinary art | Arts & Culture | 1.54× | ||
| 19 | Furniture | Home & Garden | 1.52× | ||
| 20 | Home and garden | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.70× | |
| Design Affinity | PREMIUM | 1.67× | |
| Quality Awareness | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Extroversion | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.77× |
Gardening has an estimated audience of 6,409,385 people in Spain, concentrated in Catalonia and Andalusia.
59.0% of Gardening fans are female, 41.0% are male, with an average age of 46.4 years.
Gardening fans show strongest brand affinity for Garden (2.94×), Design (1.54×), and Brico Dépôt (2.78×) over the country average.
Gardening fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on Design (1.54×), Brico Dépôt (2.78×), Home and garden (1.51×), and IKEA (1.88×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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