Gardening Audience in Spain
Gardening has an estimated audience of 6,409,385 people in Spain. 59.0% are female, 41.0% are male, average age 46.4. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Garden, Brico Dépôt, Design, Home and garden, IKEA.
The average Gardening fan in Spain is 46.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Garden, Brico Dépôt, Design, with strongest over-indexing on Garden (2.94× the country average). Demographically, the Gardening audience skews more female with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gardening fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 46.4 |
| Estimated audience size | 6,409,385 |
Audience persona
The typical Gardening fan in Spain is more female, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for Garden.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,233,335 | 1.06× |
| Andalusia | 925,430 | 0.73× |
| Community of Madrid | 922,335 | 0.85× |
| Comunidad Valenciana | 681,499 | 0.95× |
| Canary Islands | 364,981 | 1.14× |
| Castile and León | 277,114 | 0.99× |
| Aragon | 246,477 | 1.46× |
| Region of Murcia | 244,762 | 1.11× |
| Galicia | 231,269 | 0.77× |
| Basque Autonomous Country | 164,604 | 0.69× |
| Castilla-La Mancha | 159,372 | 0.61× |
| Balearic Islands | 146,526 | 0.81× |
| Extremadura | 125,143 | 0.91× |
| Principality of Asturias | 96,020 | 0.64× |
| La Rioja | 92,436 | 2.21× |
| Cantabria | 85,593 | 1.06× |
| Navarre | 80,070 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden | 2.94× | Home & Garden |
| Brico Dépôt | 2.78× | Shopping |
| Design | 1.54× | Home & Garden |
| Home and garden | 1.51× | Home & Garden |
| IKEA | 1.88× | Home & Garden |
| Furniture | 1.52× | Home & Garden |
| Home improvement | 1.6× | Home & Garden |
| Leroy Merlin | 2.33× | Shopping |
| El Mueble | 2.4× | Home & Garden |
| Semana | 1.75× | News |
| Aldi | 1.68× | Shopping |
| Home Appliances | 1.7× | Home & Garden |
| Lidl | 1.55× | Shopping |
| SKLUM | 1.98× | Home & Garden |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| Culinary art | 1.54× | Arts & Culture |
| Renovation | 1.75× | Home & Garden |
| Deco | 1.67× | Home & Garden |
| Diez Minutos | 1.83× | News |
| Home Interior Design | 2.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.11 |
| Indulgence | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
See Gardening audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Gardening have in Spain?
Gardening has an estimated audience of 6,409,385 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Gardening fans?
59.0% of Gardening fans are female, 41.0% are male, with an average age of 46.4 years.
Which brands do Gardening fans like most?
Gardening fans show strongest brand affinity for Garden (2.94×), Brico Dépôt (2.78×), and Design (1.54×) over the country average.
Where do Gardening fans live in Spain?
Gardening fans in Spain are most concentrated in Catalonia (reach 1,233,335), Andalusia (reach 925,430), and Community of Madrid (reach 922,335). These three regions account for the largest share of the active audience.
What other brands do Gardening fans also like?
Beyond Gardening itself, the audience over-indexes on Brico Dépôt (2.78×), Design (1.54×), Home and garden (1.51×), and IKEA (1.88×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.