A data profile of the people who buy, follow and care about SKLUM in Spain — modelled from more than twelve digital signal sources. SKLUM has an estimated audience of 6,662,297 people in Spain.
SKLUM has an estimated audience of 6,662,297 people in Spain. 66.2% are female, 33.8% are male, average age 46.5. Top brand affinities: Garden furniture, Home Appliances, Home improvement, Apartment, Modern architecture.
Top brand affinities include Garden furniture, Home Appliances, Home improvement, with strongest over-indexing on Garden furniture (67.8× the country average).
Demographically, the SKLUM audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical SKLUM fan in Spain is more female, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Garden furniture.
The key figures that characterise the SKLUM profile in Spain.
66.2% are female, 33.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 46.5 |
| Estimated audience size | 6,662,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 34% |
The strongest cross-interests of the SKLUM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 67.80× | ||
| 02 | Single-family detached home | Home & Garden | 5.06× | ||
| 03 | Home automation | Technology & Electronics | 4.78× | ||
| 04 | Microwave oven | Home & Garden | 4.47× | ||
| 05 | First class travel | Travel & Leisure | 3.50× | ||
| 06 | Home Appliances | Home & Garden | 2.92× | ||
| 07 | Real property | Home & Garden | 2.89× | ||
| 08 | Modern architecture | Arts & Culture | 2.86× | ||
| 09 | Apartment | Business & Career | 2.66× | ||
| 10 | Home improvement | Home & Garden | 2.42× | ||
| 11 | Zara Home | Home & Garden | 2.28× | ||
| 12 | Aldi | Shopping | 2.23× | ||
| 13 | IKEA | Home & Garden | 2.11× | ||
| 14 | Barbecue | Food & Beverages | 2.09× | ||
| 15 | Julio Iglesias | Music & Radio | 2.02× | ||
| 16 | Discount stores | Shopping | 1.94× | ||
| 17 | Organic food | Food & Beverages | 1.91× | ||
| 18 | Furniture | Home & Garden | 1.69× | ||
| 19 | Internet & Social Media | 1.68× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.38× | |
| Design Affinity | PREMIUM | 1.87× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for SKLUM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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