SKLUM Audience in Spain
SKLUM has an estimated audience of 6,503,528 people in Spain. 65.0% are female, 35.0% are male, average age 46.5. Top brand affinities: Garden furniture, MSN, Julio Iglesias, Home Appliances, Aldi.
Top brand affinities include Garden furniture, MSN, Julio Iglesias, with strongest over-indexing on Garden furniture (62.66× the country average). Demographically, the SKLUM audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of SKLUM fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 46.5 |
| Estimated audience size | 6,503,528 |
Audience persona
The typical SKLUM fan in Spain is more female, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Garden furniture.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden furniture | 62.66× | Home & Garden |
| MSN | 5.68× | News |
| Julio Iglesias | 3.15× | Music & Radio |
| Home Appliances | 2.99× | Home & Garden |
| Aldi | 2.83× | Shopping |
| Pergola | 8.07× | Home & Garden |
| Stradivarius | 2.74× | Shopping |
| Lunch | 3.79× | Food & Beverages |
| Home improvement | 2.2× | Home & Garden |
| Movistar | 2.24× | Technology & Electronics |
| IKEA | 2.07× | Home & Garden |
| Zara Home | 2.96× | Home & Garden |
| CAC 40 | 2.65× | Business & Career |
| Conforama | 3.11× | Home & Garden |
| Iberia (airline) | 1.72× | Travel & Leisure |
| Livemusic | 2.94× | Music & Radio |
| Mapfre | 2.52× | Business & Career |
| Modern architecture | 2.49× | Arts & Culture |
| Property finder | 3.46× | Home & Garden |
| Logitravel | 3.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.61 |
| Indulgence | JOY | 1.3 |
| Community Orientation | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.22 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 39.2% |
| France | 20.2% |
| Italy | 13.1% |
See SKLUM audiences in other countries
More Furniture audiences in Spain
- IKEA (10,832,053)
- Conforama (4,605,409)
- Kave Home (3,710,312)
- JYSK (3,404,563)
- Roche Bobois (1,104,962)
How to read this data
Audience size is the estimated number of people in Spain who actively search for SKLUM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.