A data profile of the people who buy, follow and care about Kave Home in Spain — modelled from more than twelve digital signal sources. Kave Home has an estimated audience of 2,831,298 people in Spain.
Kave Home has an estimated audience of 2,831,298 people in Spain. 65.7% are female, 34.3% are male, average age 44.3. Top brand affinities: Lily James, Renovation, Aldi, Home improvement, Apartment.
Top brand affinities include Lily James, Renovation, Aldi, with strongest over-indexing on Lily James (16.34× the country average).
Demographically, the Kave Home audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Kave Home fan in Spain is more female, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Lily James.
The key figures that characterise the Kave Home profile in Spain.
65.7% are female, 34.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.3 |
| Estimated audience size | 2,831,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
The strongest cross-interests of the Kave Home audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lily James | Movies & TV | 16.34× | ||
| 02 | Fair trade | Business & Career | 4.41× | ||
| 03 | Ethical consumerism | Shopping | 2.71× | ||
| 04 | Renovation | Home & Garden | 2.16× | ||
| 05 | Modern architecture | Arts & Culture | 2.12× | ||
| 06 | Organic farming | Food & Beverages | 2.05× | ||
| 07 | Apartment | Business & Career | 2.00× | ||
| 08 | Livemusic | Music & Radio | 1.92× | ||
| 09 | Aldi | Shopping | 1.88× | ||
| 10 | Decorative arts | Arts & Culture | 1.87× | ||
| 11 | Real property | Home & Garden | 1.87× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.85× | ||
| 13 | Zara Home | Home & Garden | 1.83× | ||
| 14 | Art museum | Arts & Culture | 1.78× | ||
| 15 | Deal of the day | Shopping | 1.70× | ||
| 16 | Stradivarius | Shopping | 1.64× | ||
| 17 | Home improvement | Home & Garden | 1.63× | ||
| 18 | Julio Iglesias | Music & Radio | 1.58× | ||
| 19 | IBEX 35 | Business & Career | 1.52× | ||
| 20 | Caixabank | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.72× | |
| DIY Mentality | THRILL | 1.67× | |
| Design Affinity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kave Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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