Kave Home Target Market in Germany
A data profile of the people who buy, follow and care about Kave Home in Germany — modelled from more than twelve digital signal sources. Kave Home has an estimated audience of 294,237 people in Germany.
The average Kave Home fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ornamental plant, Nature, Family, with strongest over-indexing on Ornamental plant (4.88× the country average).
Demographically, the Kave Home audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kave Home fan in Germany is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Ornamental plant.
At a glance
The key figures that characterise the Kave Home profile in Germany.
Search interest · 12-month trend
Customer demographics of Kave Home
63.8% are female, 36.2% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 38.3 |
| Estimated audience size | 294,237 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 16% |
Geography
Where the Kave Home audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.88× | |
| 02 | Hamburg | ~10K | 1.67× | |
| 03 | Bayern | ~70K | 1.48× | |
| 04 | Hessen | ~30K | 1.36× | |
| 05 | Baden-Württemberg | ~50K | 1.30× | |
| 06 | Saarland | ~4K | 1.22× | |
| 07 | Rheinland-Pfalz | ~20K | 1.15× | |
| 08 | Nordrhein-Westfalen | ~70K | 1.11× | |
| 09 | Bremen | ~2K | 0.89× | |
| 10 | Schleswig-Holstein | ~9K | 0.87× | |
| 11 | Brandenburg | ~7K | 0.81× | |
| 12 | Niedersachsen | ~20K | 0.75× | |
| 13 | Sachsen | ~8K | 0.56× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.53× | |
| 15 | Thüringen | ~4K | 0.51× | |
| 16 | Sachsen-Anhalt | ~4K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kave Home audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ornamental plant | Home & Garden | 4.88× | ||
| 02 | Dua Lipa | Music & Radio | 4.32× | ||
| 03 | Sustainable products | Politics & Society | 3.65× | ||
| 04 | Pillow | Home & Garden | 3.34× | ||
| 05 | Sustainable clothing | Fashion & Accessoires | 3.34× | ||
| 06 | Art jewelry | Fashion & Accessoires | 3.25× | ||
| 07 | Houseplant | Home & Garden | 2.91× | ||
| 08 | Bedroom furniture | Home & Garden | 2.86× | ||
| 09 | Etsy | Fashion & Accessoires | 2.33× | ||
| 10 | Vacations | Travel & Leisure | 2.26× | ||
| 11 | Nature | Home & Garden | 2.13× | ||
| 12 | IKEA | Home & Garden | 1.97× | ||
| 13 | Family | Kids & Family | 1.92× | ||
| 14 | Kitchen | Home & Garden | 1.88× | ||
| 15 | Decorative arts | Arts & Culture | 1.87× | ||
| 16 | Technology & Electronics | 1.79× | |||
| 17 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 18 | Home improvement | Home & Garden | 1.64× | ||
| 19 | Hermès | Fashion & Accessoires | 1.59× | ||
| 20 | Furniture | Home & Garden | 1.56× |
Personality of the Kave Home audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.94× | |
| Design Affinity | PREMIUM | 1.87× | |
| Quality Awareness | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Social Media Usage | JOY | 1.01× | |
| Patriotism | CONSERVATISM | 1.01× |
Frequently asked questions
Who is Kave Home's target market in Germany?
Kave Home's target market in Germany covers an estimated 294,237 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kave Home customers?
63.8% of the Kave Home audience are female, 36.2% are male, with an average age of 38.3 years.
Which brands do Kave Home fans like most?
Kave Home fans show strongest brand affinity for Ornamental plant (4.88×), Nature (2.13×), and Family (1.92×) over the country average.
Where do Kave Home fans live in Germany?
Kave Home fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Kave Home fans also like?
Beyond Kave Home itself, the audience over-indexes on Nature (2.13×), Family (1.92×), IKEA (1.97×), and Vacations (2.26×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Kave Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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