Kave Home Audience in Germany
Kave Home has an estimated audience of 316,473 people in Germany. 61.1% are female, 38.9% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Goon, Cuba Gooding Jr., Škoda Kodiaq.
The average Kave Home fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Goon, with strongest over-indexing on Gil Ofarim (2.09× the country average). Demographically, the Kave Home audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Kave Home fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 40.5 |
| Estimated audience size | 316,473 |
Audience persona
The typical Kave Home fan in Germany is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,454 | 1.16× |
| Bayern | 77,268 | 1.52× |
| Baden-Württemberg | 58,900 | 1.36× |
| Hessen | 34,412 | 1.43× |
| Berlin | 29,049 | 2.05× |
| Niedersachsen | 23,415 | 0.76× |
| Rheinland-Pfalz | 18,300 | 1.15× |
| Hamburg | 12,683 | 1.77× |
| Schleswig-Holstein | 9,861 | 0.87× |
| Sachsen | 8,313 | 0.54× |
| Brandenburg | 7,693 | 0.78× |
| Thüringen | 3,013 | 0.37× |
| Saarland | 2,927 | 0.75× |
| Sachsen-Anhalt | 2,664 | 0.32× |
| Bremen | 2,266 | 0.84× |
| Mecklenburg-Vorpommern | 1,873 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.09× | Music & Radio |
| Stradivarius | 1.73× | Shopping |
| Goon | 5.63× | Movies & TV |
| Cuba Gooding Jr. | 5.71× | Movies & TV |
| Škoda Kodiaq | 1.85× | Cars & Mobility |
| Inductive charging | 5.54× | Home & Garden |
| Goosebumps (film) | 6.38× | Movies & TV |
| Home Delivery | 1.72× | Food & Beverages |
| Goose (band) | 5.11× | Pets & Animals |
| Cachorro | 2.03× | Pets & Animals |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Buying and Selling Real Estate | 3.58× | Home & Garden |
| Figure painting (hobby) | 2× | Arts & Culture |
| Gloria | 2.12× | Music & Radio |
| De Buyer | 4.6× | Home & Garden |
| Volvo V60 | 2.04× | Cars & Mobility |
| The Hunt (2012 film) | 1.86× | Movies & TV |
| Keeper (password manager) | 1.76× | Technology & Electronics |
| Headhunters (film) | 1.82× | Movies & TV |
| Ipekyol | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Design Affinity | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.55 |
| Indulgence | JOY | 1.4 |
| Creativity | OPEN | 1.34 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 38.1% |
| France | 18.0% |
| Italy | 11.5% |
See Kave Home audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Kave Home have in Germany?
Kave Home has an estimated audience of 316,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kave Home fans?
61.1% of Kave Home fans are female, 38.9% are male, with an average age of 40.5 years.
Which brands do Kave Home fans like most?
Kave Home fans show strongest brand affinity for Gil Ofarim (2.09×), Stradivarius (1.73×), and Goon (5.63×) over the country average.
Where do Kave Home fans live in Germany?
Kave Home fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,454), Bayern (reach 77,268), and Baden-Württemberg (reach 58,900). These three regions account for the largest share of the active audience.
What other brands do Kave Home fans also like?
Beyond Kave Home itself, the audience over-indexes on Stradivarius (1.73×), Goon (5.63×), Cuba Gooding Jr. (5.71×), and Škoda Kodiaq (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kave Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.