Gardening Audience in Canada
Gardening has an estimated audience of 5,685,278 people in Canada. 55.5% are female, 44.5% are male, average age 43.4. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Garden, IKEA, Rona, Giant Tiger, Landscaping.
The average Gardening fan in Canada is 43.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Garden, IKEA, Rona, with strongest over-indexing on Garden (2.32× the country average). Demographically, the Gardening audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gardening fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.4 |
| Estimated audience size | 5,685,278 |
Audience persona
The typical Gardening fan in Canada is more female, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Garden.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,120,312 | 1.31× |
| British Columbia | 1,251,262 | 1.47× |
| Quebec | 922,216 | 0.68× |
| Alberta | 685,512 | 0.98× |
| Manitoba | 215,383 | 1.01× |
| Saskatchewan | 178,265 | 0.99× |
| Nova Scotia | 177,804 | 1.05× |
| New Brunswick | 133,161 | 1.01× |
| Newfoundland and Labrador | 76,585 | 0.89× |
| Prince Edward Island | 26,365 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden | 2.32× | Home & Garden |
| IKEA | 1.7× | Home & Garden |
| Rona | 1.65× | Home & Garden |
| Giant Tiger | 1.61× | Shopping |
| Landscaping | 1.58× | Home & Garden |
| simons | 1.64× | Shopping |
| HomeSense | 1.51× | Home & Garden |
| Reitmans | 1.59× | Fashion & Accessoires |
| Patio | 1.59× | Home & Garden |
| Living room | 1.63× | Home & Garden |
| Landscape design | 1.7× | Business & Career |
| SAQ | 1.62× | Food & Beverages |
| Bedroom | 1.5× | Home & Garden |
| Cabinetry | 1.57× | Home & Garden |
| Backyard | 1.66× | Home & Garden |
| Lawn | 1.6× | Home & Garden |
| Grandparent | 1.51× | Kids & Family |
| Wayfair | 1.56× | Home & Garden |
| Farmers' market | 1.51× | Food & Beverages |
| Home Interior Design | 1.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.35 |
| Career Orientation | POWER | 1.2 |
| Travelling | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.16 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
See Gardening audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Gardening have in Canada?
Gardening has an estimated audience of 5,685,278 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Gardening fans?
55.5% of Gardening fans are female, 44.5% are male, with an average age of 43.4 years.
Which brands do Gardening fans like most?
Gardening fans show strongest brand affinity for Garden (2.32×), IKEA (1.7×), and Rona (1.65×) over the country average.
Where do Gardening fans live in Canada?
Gardening fans in Canada are most concentrated in Ontario (reach 3,120,312), British Columbia (reach 1,251,262), and Quebec (reach 922,216). These three regions account for the largest share of the active audience.
What other brands do Gardening fans also like?
Beyond Gardening itself, the audience over-indexes on IKEA (1.7×), Rona (1.65×), Giant Tiger (1.61×), and Landscaping (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.