A data profile of the people who buy, follow and care about Sun in Belgium — modelled from more than twelve digital signal sources. Sun has an estimated audience of 2,131,118 people in Belgium.
The average Sun fan in Belgium is 44.2 years old, more female, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, Antwerp, West Flanders.
Top brand affinities include Google Maps, Sunweb, Swimming pool, with strongest over-indexing on Google Maps (1.97× the country average).
Demographically, the Sun audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sun fan in Belgium is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Sun profile in Belgium.
59.6% are female, 40.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.2 |
| Estimated audience size | 2,131,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Sun audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~300K | 1.46× | |
| 02 | Brussels | ~200K | 1.32× | |
| 03 | West Flanders | ~200K | 1.29× | |
| 04 | Antwerp | ~200K | 1.08× | |
| 05 | Walloon Brabant | ~50K | 0.96× | |
| 06 | East Flanders | ~200K | 0.95× | |
| 07 | Province of Namur | ~90K | 0.89× | |
| 08 | Limburg | ~90K | 0.88× | |
| 09 | Liege | ~200K | 0.87× | |
| 10 | Hainaut | ~200K | 0.84× | |
| 11 | Luxembourg | ~40K | 0.80× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Curtain | Home & Garden | 2.26× | ||
| 02 | Summer vacation | Travel & Leisure | 2.00× | ||
| 03 | Sunweb | Travel & Leisure | 1.99× | ||
| 04 | Google Maps | Internet & Social Media | 1.97× | ||
| 05 | Playground | Kids & Family | 1.92× | ||
| 06 | Carpet | Home & Garden | 1.88× | ||
| 07 | Stradivarius | Shopping | 1.87× | ||
| 08 | Wedding ring | Fashion & Accessoires | 1.86× | ||
| 09 | Bikini | Fashion & Accessoires | 1.80× | ||
| 10 | Vacation rental | Travel & Leisure | 1.75× | ||
| 11 | Wholesale | Fashion & Accessoires | 1.70× | ||
| 12 | Mother's Day | Kids & Family | 1.68× | ||
| 13 | Skirt | Fashion & Accessoires | 1.60× | ||
| 14 | Greece | Travel & Leisure | 1.59× | ||
| 15 | Trousers | Fashion & Accessoires | 1.57× | ||
| 16 | Refrigerator | Home & Garden | 1.55× | ||
| 17 | Swimming pool | Sports | 1.54× | ||
| 18 | Swimsuit | Fashion & Accessoires | 1.54× | ||
| 19 | Modern architecture | Arts & Culture | 1.53× | ||
| 20 | Breakfast | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Indulgence | JOY | 1.17× | |
| Mindfulness | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Pet Ownership | JOY | 0.96× |
Sun has an estimated audience of 2,131,118 people in Belgium, concentrated in Flemish Brabant and Antwerp.
59.6% of Sun fans are female, 40.4% are male, with an average age of 44.2 years.
Sun fans show strongest brand affinity for Google Maps (1.97×), Sunweb (1.99×), and Swimming pool (1.54×) over the country average.
Sun fans in Belgium are most concentrated in Flemish Brabant (reach ~300K), Antwerp (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on Sunweb (1.99×), Swimming pool (1.54×), Trousers (1.57×), and Skirt (1.6×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.