A data profile of the people who buy, follow and care about Sun in Netherlands — modelled from more than twelve digital signal sources. Sun has an estimated audience of 2,786,695 people in Netherlands.
The average Sun fan in Netherlands is 45.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Etos, Real property, Flower, with strongest over-indexing on Etos (1.52× the country average).
Demographically, the Sun audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sun fan in Netherlands is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Etos.
The key figures that characterise the Sun profile in Netherlands.
64.6% are female, 35.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 45.1 |
| Estimated audience size | 2,786,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Sun audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.21× | |
| 02 | Groningen | ~100K | 1.20× | |
| 03 | Zuid-Holland | ~800K | 1.16× | |
| 04 | North Brabant | ~500K | 1.16× | |
| 05 | Limburg | ~200K | 1.13× | |
| 06 | Gelderland | ~400K | 1.01× | |
| 07 | Friesland | ~100K | 0.98× | |
| 08 | Overijssel | ~200K | 0.97× | |
| 09 | Flevoland | ~70K | 0.92× | |
| 10 | Drenthe | ~80K | 0.87× | |
| 11 | Utrecht | ~200K | 0.78× | |
| 12 | Zeeland | ~40K | 0.74× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.43× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.26× | ||
| 03 | Curtain | Home & Garden | 2.02× | ||
| 04 | Sunweb | Travel & Leisure | 1.96× | ||
| 05 | Mother's Day | Kids & Family | 1.93× | ||
| 06 | Playground | Kids & Family | 1.81× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.79× | ||
| 08 | Blokker | Technology & Electronics | 1.79× | ||
| 09 | Greece | Travel & Leisure | 1.76× | ||
| 10 | Swimming pool | Sports | 1.70× | ||
| 11 | Wholesale | Fashion & Accessoires | 1.70× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.68× | ||
| 13 | Skirt | Fashion & Accessoires | 1.64× | ||
| 14 | Flower | Home & Garden | 1.59× | ||
| 15 | Refrigerator | Home & Garden | 1.55× | ||
| 16 | Shampoo | Beauty & Wellness | 1.54× | ||
| 17 | Etos | Health | 1.52× | ||
| 18 | Trousers | Fashion & Accessoires | 1.52× | ||
| 19 | Instant messaging | Internet & Social Media | 1.52× | ||
| 20 | Scooters | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Tradition | CONSERVATISM | 1.22× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Creativity | OPEN | 0.99× |
Sun has an estimated audience of 2,786,695 people in Netherlands, concentrated in Zuid-Holland and North Holland.
64.6% of Sun fans are female, 35.4% are male, with an average age of 45.1 years.
Sun fans show strongest brand affinity for Etos (1.52×), Real property (2.43×), and Flower (1.59×) over the country average.
Sun fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on Real property (2.43×), Flower (1.59×), TripAdvisor (2.26×), and Trousers (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.