A data profile of the people who buy, follow and care about Sun in Italy — modelled from more than twelve digital signal sources. Sun has an estimated audience of 17,860,279 people in Italy.
The average Sun fan in Italy is 43.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Puglia, Lazio.
Top brand affinities include WhatsApp, Wikipedia, Volunteering, with strongest over-indexing on WhatsApp (1.65× the country average).
Demographically, the Sun audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sun fan in Italy is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Sun profile in Italy.
58.5% are female, 41.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.0 |
| Estimated audience size | 17,860,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Sun audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~3M | 2.28× | |
| 02 | Piedmont | ~2M | 1.54× | |
| 03 | Lazio | ~2.5M | 1.22× | |
| 04 | Abruzzo | ~500K | 1.18× | |
| 05 | Campania | ~2M | 1.10× | |
| 06 | Lombardy | ~3.5M | 1.06× | |
| 07 | Trentino-Alto Adige/Südtirol | ~400K | 1.05× | |
| 08 | Sicilia | ~1.5M | 1.02× | |
| 09 | Basilicata | ~200K | 1.00× | |
| 10 | Tuscany | ~1M | 0.97× | |
| 11 | Sardinia | ~500K | 0.96× | |
| 12 | Veneto | ~1.5M | 0.93× | |
| 13 | Calabria | ~500K | 0.88× | |
| 14 | Aosta Valley | ~40K | 0.87× | |
| 15 | Molise | ~70K | 0.85× | |
| 16 | Friuli-Venezia Giulia | ~300K | 0.84× | |
| 17 | Marche | ~400K | 0.79× | |
| 18 | Umbria | ~200K | 0.78× | |
| 19 | Liguria | ~400K | 0.76× | |
| 20 | Emilia-Romagna | ~1M | 0.74× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 2.84× | ||
| 02 | Improvisation | Music & Radio | 2.60× | ||
| 03 | Rose | Home & Garden | 2.46× | ||
| 04 | Expedia | Travel & Leisure | 2.28× | ||
| 05 | General practitioner | Health | 2.27× | ||
| 06 | Wikipedia | Internet & Social Media | 2.16× | ||
| 07 | Dentistry | Business & Career | 2.14× | ||
| 08 | Doctor of Medicine | Business & Career | 2.10× | ||
| 09 | Breastfeeding | Kids & Family | 2.03× | ||
| 10 | Satire | Literature | 1.92× | ||
| 11 | Public administration | Business & Career | 1.90× | ||
| 12 | Mediaset | Technology & Electronics | 1.89× | ||
| 13 | Volunteering | Politics & Society | 1.82× | ||
| 14 | The Bold and the Beautiful | Movies & TV | 1.72× | ||
| 15 | Arezzo | Travel & Leisure | 1.72× | ||
| 16 | Tinder | Internet & Social Media | 1.68× | ||
| 17 | Champagne | Food & Beverages | 1.67× | ||
| 18 | Ischia | Travel & Leisure | 1.66× | ||
| 19 | Internet & Social Media | 1.65× | |||
| 20 | Subway Surfers | Games | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Luxury Orientation | PREMIUM | 1.10× | |
| Convenience Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.92× |
Sun has an estimated audience of 17,860,279 people in Italy, concentrated in Lombardy and Puglia.
58.5% of Sun fans are female, 41.5% are male, with an average age of 43.0 years.
Sun fans show strongest brand affinity for WhatsApp (1.65×), Wikipedia (2.16×), and Volunteering (1.82×) over the country average.
Sun fans in Italy are most concentrated in Lombardy (reach ~3.5M), Puglia (reach ~3M), and Lazio (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on Wikipedia (2.16×), Volunteering (1.82×), Mediaset (1.89×), and General practitioner (2.27×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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