Sun Audience in Italy
Sun has an estimated audience of 17,860,279 people in Italy. 58.5% are female, 41.5% are male, average age 43.0. Top regions: Lombardy, Puglia, Lazio. Top brand affinities: Instant messaging, Slovenia, Dentistry, Expert (company), General practitioner.
The average Sun fan in Italy is 43.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Puglia, Lazio. Top brand affinities include Instant messaging, Slovenia, Dentistry, with strongest over-indexing on Instant messaging (3.05× the country average). Demographically, the Sun audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sun fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.0 |
| Estimated audience size | 17,860,279 |
Audience persona
The typical Sun fan in Italy is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,331,868 | 1.06× |
| Puglia | 2,870,905 | 2.33× |
| Lazio | 2,677,467 | 1.22× |
| Campania | 2,217,547 | 1.11× |
| Piedmont | 2,064,321 | 1.56× |
| Sicilia | 1,589,794 | 1.03× |
| Veneto | 1,310,619 | 0.93× |
| Tuscany | 1,145,112 | 0.97× |
| Emilia-Romagna | 1,053,112 | 0.72× |
| Sardinia | 479,216 | 0.96× |
| Abruzzo | 475,349 | 1.21× |
| Calabria | 467,780 | 0.86× |
| Trentino-Alto Adige/Südtirol | 357,879 | 1.06× |
| Liguria | 348,431 | 0.7× |
| Marche | 329,112 | 0.74× |
| Friuli-Venezia Giulia | 265,555 | 0.79× |
| Umbria | 193,870 | 0.67× |
| Basilicata | 162,415 | 1× |
| Molise | 49,960 | 0.59× |
| Aosta Valley | 23,332 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 3.05× | Internet & Social Media |
| Slovenia | 2.5× | Travel & Leisure |
| Dentistry | 3.27× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| General practitioner | 3.09× | Health |
| Google Maps | 1.98× | Internet & Social Media |
| Expedia | 3.78× | Travel & Leisure |
| corriere dello sport | 1.87× | Sports |
| Ischia | 3.23× | Travel & Leisure |
| The Bold and the Beautiful | 2.18× | Movies & TV |
| Voucher | 2.39× | Shopping |
| La Dolce Vita | 5.21× | Movies & TV |
| Rose | 3.05× | Home & Garden |
| YouTube Music | 2.95× | Internet & Social Media |
| Weather | 2.4× | Home & Garden |
| Canada | 1.79× | Travel & Leisure |
| Enoteca | 2.55× | Food & Beverages |
| Volunteering | 1.5× | Politics & Society |
| Germany | 2.26× | Travel & Leisure |
| Library | 2.27× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Patriotism | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.04 |
| Community Orientation | OPEN | 1.02 |
| Price Sensitivity | PREMIUM | 0.97 |
| Pet Ownership | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
See Sun audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Sun have in Italy?
Sun has an estimated audience of 17,860,279 people in Italy, concentrated in Lombardy and Puglia.
What is the gender split and age of Sun fans?
58.5% of Sun fans are female, 41.5% are male, with an average age of 43.0 years.
Which brands do Sun fans like most?
Sun fans show strongest brand affinity for Instant messaging (3.05×), Slovenia (2.5×), and Dentistry (3.27×) over the country average.
Where do Sun fans live in Italy?
Sun fans in Italy are most concentrated in Lombardy (reach 3,331,868), Puglia (reach 2,870,905), and Lazio (reach 2,677,467). These three regions account for the largest share of the active audience.
What other brands do Sun fans also like?
Beyond Sun itself, the audience over-indexes on Slovenia (2.5×), Dentistry (3.27×), Expert (company) (3.01×), and General practitioner (3.09×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.