Sun Audience in Mexico
Sun has an estimated audience of 6,082,764 people in Mexico. 56.0% are female, 44.0% are male, average age 32.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
The average Sun fan in Mexico is 32.6 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (277.05× the country average). Demographically, the Sun audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sun fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 32.6 |
| Estimated audience size | 6,082,764 |
Audience persona
The typical Sun fan in Mexico is more female, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Sun fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~800K | 1.01× |
| Distrito Federal | ~700K | 0.93× |
| Jalisco | ~500K | 1.1× |
| Nuevo Leon | ~400K | 1.14× |
| Baja California | ~400K | 1.58× |
| Veracruz (state) | ~400K | 1.01× |
| Chihuahua | ~300K | 1.41× |
| Puebla | ~300K | 0.92× |
| Guanajuato | ~300K | 0.95× |
| Coahuila de Zaragoza | ~200K | 1.37× |
| Michoacan de Ocampo | ~200K | 0.92× |
| Sinaloa | ~200K | 1× |
| Hidalgo | ~100K | 0.95× |
| Chiapas | ~100K | 0.75× |
| Guerrero | ~100K | 0.86× |
| Yucatan | ~100K | 0.95× |
| Durango | ~100K | 1.22× |
| Oaxaca | ~100K | 0.61× |
| Morelos | ~90K | 0.81× |
| Aguascalientes | ~80K | 1.01× |
| Nayarit | ~70K | 1.21× |
| Zacatecas | ~70K | 0.9× |
| Baja California Sur | ~70K | 1.36× |
| Tlaxcala | ~50K | 0.67× |
| Campeche | ~30K | 0.72× |
| Colima | ~30K | 0.74× |
Top brand affinities of Sun fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 277.05× | Shopping |
| Costa Rica | 490.98× | Travel & Leisure |
| Game consoles | 162.28× | Technology & Electronics |
| Catholic Church | 127.92× | Politics & Society |
| Sarcasm | 85.53× | Politics & Society |
| Travel agency | 85.53× | Travel & Leisure |
| Mobile game | 70.04× | Games |
| Banana | 62.87× | Food & Beverages |
| Exfoliation (cosmetology) | 144.27× | Beauty & Wellness |
| Valentine's Day | 115.45× | Kids & Family |
| El País | 60.67× | News |
| Broadcasting of sports events | 76.02× | Movies & TV |
| Dentistry | 54.09× | Business & Career |
| Daily Horoscope | 589.07× | Internet & Social Media |
| Pilsner | 61.4× | Food & Beverages |
| Sexology | 40.2× | Kids & Family |
| Freeware | 31.43× | Technology & Electronics |
| Multi-level marketing | 47.51× | Business & Career |
| Breastfeeding | 36.55× | Kids & Family |
| Orange (fruit) | 46.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.36 |
| Travelling | THRILL | 22.25 |
| Urban Lifestyle | OPEN | 3.97 |
| Risk Appetite | THRILL | 2.29 |
| Mindfulness | BALANCE | 1.76 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
See Sun audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Sun have in Mexico?
Sun has an estimated audience of 6,082,764 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Sun fans?
56.0% of Sun fans are female, 44.0% are male, with an average age of 32.6 years.
Which brands do Sun fans like most?
Sun fans show strongest brand affinity for Shopping and fashion (277.05×), Costa Rica (490.98×), and Game consoles (162.28×) over the country average.
Where do Sun fans live in Mexico?
Sun fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Sun fans also like?
Beyond Sun itself, the audience over-indexes on Costa Rica (490.98×), Game consoles (162.28×), Catholic Church (127.92×), and Sarcasm (85.53×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.