A data profile of the people who buy, follow and care about Scooters in Netherlands — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 1,650,130 people in Netherlands.
The average Scooters fan in Netherlands is 42.2 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Feyenoord, Custom motorcycle, PSV Eindhoven, with strongest over-indexing on Feyenoord (1.7× the country average).
Demographically, the Scooters audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Scooters fan in Netherlands is more male, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Scooters profile in Netherlands.
34.2% are female, 65.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 42.2 |
| Estimated audience size | 1,650,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Scooters audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.2% |
| Italy | 5.7% |
Where the Scooters audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~500K | 1.35× | |
| 02 | North Brabant | ~300K | 1.15× | |
| 03 | Gelderland | ~200K | 1.14× | |
| 04 | Overijssel | ~100K | 1.06× | |
| 05 | Flevoland | ~50K | 1.05× | |
| 06 | North Holland | ~300K | 1.04× | |
| 07 | Limburg | ~100K | 0.93× | |
| 08 | Zeeland | ~30K | 0.93× | |
| 09 | Friesland | ~60K | 0.91× | |
| 10 | Drenthe | ~50K | 0.89× | |
| 11 | Groningen | ~50K | 0.82× | |
| 12 | Utrecht | ~100K | 0.77× |
The strongest cross-interests of the Scooters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle sport | Sports | 4.63× | ||
| 02 | Custom motorcycle | Cars & Mobility | 4.19× | ||
| 03 | Hand tool | Home & Garden | 3.57× | ||
| 04 | Engine | Cars & Mobility | 3.45× | ||
| 05 | Motorcycle racing | Cars & Mobility | 3.39× | ||
| 06 | Motorcycling | Cars & Mobility | 3.31× | ||
| 07 | Motor vehicle | Cars & Mobility | 2.24× | ||
| 08 | Rotterdam | Travel & Leisure | 2.04× | ||
| 09 | UEFA Champions League | Sports | 2.01× | ||
| 10 | Transport | Cars & Mobility | 1.93× | ||
| 11 | Formula One | Sports | 1.90× | ||
| 12 | PSV Eindhoven | Sports | 1.85× | ||
| 13 | Voetbalprimeur | Sports | 1.77× | ||
| 14 | Vehicles | Cars & Mobility | 1.75× | ||
| 15 | Automobiles | Cars & Mobility | 1.75× | ||
| 16 | postcode loterij | Games | 1.75× | ||
| 17 | Feyenoord | Sports | 1.70× | ||
| 18 | Nederlandse Omroep Stichting | News | 1.62× | ||
| 19 | Spotify | Internet & Social Media | 1.56× | ||
| 20 | Max Verstappen | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.64× | |
| Social Media Usage | JOY | 1.59× | |
| Price Sensitivity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Individualism | JOY | 1.12× | |
| Early Adopter Mentality | POWER | 1.17× |
Scooters has an estimated audience of 1,650,130 people in Netherlands, concentrated in Zuid-Holland and North Holland.
34.2% of Scooters fans are female, 65.8% are male, with an average age of 42.2 years.
Scooters fans show strongest brand affinity for Feyenoord (1.7×), Custom motorcycle (4.19×), and PSV Eindhoven (1.85×) over the country average.
Scooters fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Scooters itself, the audience over-indexes on Custom motorcycle (4.19×), PSV Eindhoven (1.85×), Max Verstappen (1.51×), and Vehicles (1.75×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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