A data profile of the people who buy, follow and care about Transport in Netherlands — modelled from more than twelve digital signal sources. Transport has an estimated audience of 3,846,284 people in Netherlands.
The average Transport fan in Netherlands is 44.3 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Jumbo (supermarket), Rabobank, Voetbalprimeur, with strongest over-indexing on Jumbo (supermarket) (1.63× the country average).
Demographically, the Transport audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Transport fan in Netherlands is more male, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Transport profile in Netherlands.
42.4% are female, 57.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 44.3 |
| Estimated audience size | 3,846,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Transport audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
Where the Transport audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~400K | 1.49× | |
| 02 | Gelderland | ~600K | 1.23× | |
| 03 | Friesland | ~200K | 1.22× | |
| 04 | North Brabant | ~700K | 1.21× | |
| 05 | Zuid-Holland | ~1M | 1.06× | |
| 06 | Limburg | ~300K | 1.03× | |
| 07 | Drenthe | ~100K | 1.00× | |
| 08 | Utrecht | ~300K | 0.89× | |
| 09 | Zeeland | ~70K | 0.79× | |
| 10 | North Holland | ~600K | 0.78× | |
| 11 | Flevoland | ~80K | 0.76× | |
| 12 | Groningen | ~90K | 0.69× |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 3.36× | ||
| 02 | Suzuki | Cars & Mobility | 3.36× | ||
| 03 | Sunweb | Travel & Leisure | 2.43× | ||
| 04 | Real property | Home & Garden | 2.17× | ||
| 05 | EBay | Shopping | 2.16× | ||
| 06 | Energy | Home & Garden | 1.84× | ||
| 07 | Internet & Social Media | 1.67× | |||
| 08 | Voetbal International | Sports | 1.66× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.63× | ||
| 10 | Rabobank | Business & Career | 1.62× | ||
| 11 | TUI | Travel & Leisure | 1.61× | ||
| 12 | Documentary movies | Movies & TV | 1.61× | ||
| 13 | Voetbalprimeur | Sports | 1.60× | ||
| 14 | Hair products | Beauty & Wellness | 1.58× | ||
| 15 | Comedy movies | Movies & TV | 1.57× | ||
| 16 | voetbalzone | Sports | 1.56× | ||
| 17 | Rock music | Music & Radio | 1.54× | ||
| 18 | AliExpress | Shopping | 1.54× | ||
| 19 | Hornbach | Shopping | 1.52× | ||
| 20 | Pop music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.77× | |
| Creativity | OPEN | 0.80× |
Transport has an estimated audience of 3,846,284 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
42.4% of Transport fans are female, 57.6% are male, with an average age of 44.3 years.
Transport fans show strongest brand affinity for Jumbo (supermarket) (1.63×), Rabobank (1.62×), and Voetbalprimeur (1.6×) over the country average.
Transport fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Brabant (reach ~700K), and Gelderland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Transport itself, the audience over-indexes on Rabobank (1.62×), Voetbalprimeur (1.6×), WhatsApp (1.67×), and Hornbach (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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