Rascasse Audience Intelligence

Scooters Audience in Brazil

Name: Scooters — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Scooters in Brazil — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 4,778,692 people in Brazil.

#952among Topic in Brazil #46in Cars & Mobility

The average Scooters fan in Brazil is 39.4 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scooters profile in Brazil.

Audience size

4.8M

in Brazil

Gender

35.4%♀

64.6% male

Age

39.4

average years

Country rank

#1410

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Scooters fans

35.4% are female, 64.6% are male, average age 39.4.

Fig. 02

Gender split

35.4%

Female

64.6%

Male

Demographic split for Scooters audience in Brazil
Metric	Value
Female	35.4%
Male	64.6%
Average age	39.4
Estimated audience size	4,778,692

Fig. 03

Age distribution

Age distribution of the Scooters audience in Brazil
Age bracket	Share	%
16-19		18%
20-29		20%
30-39		21%
40-49		21%
50+		20%

Fig. 04

Worldwide distribution

3.3%

of the worldwide Scooters audience comes from Brazil.

Worldwide audience distribution share by country for Scooters
Country	Share
United States	13.3%
Japan	6.2%
Italy	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scooters audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Scooters fans by region: top regions in Brazil
#	Region	Reach	×
01	Santa Catarina	~400K	1.86×
02	Mato Grosso do Sul	~100K	1.66×
03	Rio de Janeiro	~700K	1.62×
04	Paraná	~400K	1.49×
05	Mato Grosso	~100K	1.41×
06	Espírito Santo	~100K	1.34×
07	Rondônia	~50K	1.26×
08	São Paulo	~1.5M	1.16×
09	Goiás	~200K	1.13×
10	Rio Grande do Sul	~300K	1.02×
11	Minas Gerais	~500K	0.96×
12	Sergipe	~50K	0.91×
13	Pernambuco	~200K	0.88×
14	Pará	~100K	0.88×
15	Bahia	~300K	0.84×
16	Alagoas	~60K	0.84×
17	Federal District	~60K	0.82×
18	Amapá	~10K	0.81×
19	Ceará	~200K	0.80×
20	Rio Grande do Norte	~60K	0.80×
21	Acre	~10K	0.78×
22	Roraima	~10K	0.78×
23	Paraíba	~70K	0.74×
24	Tocantins	~20K	0.71×
25	Amazonas	~60K	0.69×
26	Piauí	~40K	0.68×
27	Maranhão	~80K	0.67×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Brazil

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Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Scooters audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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