Rascasse Audience Intelligence

Custom motorcycle Audience in Netherlands

A data profile of the people who buy, follow and care about Custom motorcycle in Netherlands — modelled from more than twelve digital signal sources. Custom motorcycle has an estimated audience of 1,984,263 people in Netherlands.

The average Custom motorcycle fan in Netherlands is 40.2 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Libelle, Toilet, Autoweek, with strongest over-indexing on Libelle (1.57× the country average).

Demographically, the Custom motorcycle audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Custom motorcycle fan in Netherlands is more male, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Libelle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Custom motorcycle profile in Netherlands.

Audience size
2M
in Netherlands
Gender
37.4%
62.6% male
Age
40.2
average years
Country rank
#562
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Custom motorcycle fans

37.4% are female, 62.6% are male, average age 40.2.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Custom motorcycle audience in Netherlands
MetricValue
Female37.4%
Male62.6%
Average age40.2
Estimated audience size1,984,263
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Custom motorcycle audience in Netherlands
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Custom motorcycle audience comes from Netherlands.

Worldwide audience distribution share by country for Custom motorcycle
CountryShare
United States16.7%
Japan7.9%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Custom motorcycle audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Custom motorcycle fans by region: top regions in Netherlands
#RegionReachAffinity×
01Flevoland~60K1.08×
02Groningen~70K1.03×
03Zeeland~40K1.03×
04Drenthe~60K1.02×
05Friesland~80K1.01×
06Overijssel~100K0.99×
07Limburg~100K0.99×
08Utrecht~100K0.96×
09Gelderland~200K0.95×
10North Holland~300K0.94×
11North Brabant~300K0.93×
12Zuid-Holland~400K0.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Custom motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Custom motorcycle audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility2.27×
02Motorcycle accessoriesCars & Mobility2.14×
03Bicycle frameSports1.65×
04Light-emitting diodeTechnology & Electronics1.64×
05BonprixShopping1.63×
06Doctor (title)Business & Career1.63×
07ToiletHome & Garden1.61×
08MagnesiumHealth1.60×
09MSNNews1.59×
10TotalEnergiesCars & Mobility1.58×
11LibellePets & Animals1.57×
12Fabric (club)Music & Radio1.57×
13Sport bikeCars & Mobility1.57×
14PrivacyTechnology & Electronics1.56×
15Network switchTechnology & Electronics1.56×
16TractorCars & Mobility1.56×
17Expert (company)Shopping1.54×
18Wi-FiTechnology & Electronics1.54×
19AutoweekCars & Mobility1.53×
20Workweek and weekendPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Custom motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Custom motorcycle audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN0.88×
Social Media UsageJOY0.67×
Early Adopter MentalityPOWER0.64×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Custom motorcycle audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.18×
Healthy LifestyleBALANCE0.35×
Need for SecurityCONSERVATISM0.47×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Custom motorcycle have in Netherlands?

Custom motorcycle has an estimated audience of 1,984,263 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Custom motorcycle fans?

37.4% of Custom motorcycle fans are female, 62.6% are male, with an average age of 40.2 years.

03

Which brands do Custom motorcycle fans like most?

Custom motorcycle fans show strongest brand affinity for Libelle (1.57×), Toilet (1.61×), and Autoweek (1.53×) over the country average.

04

Where do Custom motorcycle fans live in Netherlands?

Custom motorcycle fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Custom motorcycle fans also like?

Beyond Custom motorcycle itself, the audience over-indexes on Toilet (1.61×), Autoweek (1.53×), MSN (1.59×), and Magnesium (1.6×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Custom motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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