A data profile of the people who buy, follow and care about Toilet in Netherlands — modelled from more than twelve digital signal sources. Toilet has an estimated audience of 2,071,355 people in Netherlands.
The average Toilet fan in Netherlands is 46.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Online shopping, HEMA, with strongest over-indexing on Jumbo (supermarket) (1.69× the country average).
Demographically, the Toilet audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Toilet fan in Netherlands is more female, around 46.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Toilet profile in Netherlands.
65.8% are female, 34.2% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 46.8 |
| Estimated audience size | 2,071,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Toilet audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 6.6% |
| China | 5.3% |
Where the Toilet audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.99× | |
| 02 | Zeeland | ~80K | 1.78× | |
| 03 | Zuid-Holland | ~600K | 1.18× | |
| 04 | Limburg | ~100K | 0.99× | |
| 05 | Utrecht | ~100K | 0.87× | |
| 06 | Overijssel | ~100K | 0.84× | |
| 07 | North Brabant | ~300K | 0.80× | |
| 08 | Friesland | ~60K | 0.80× | |
| 09 | Gelderland | ~200K | 0.79× | |
| 10 | Flevoland | ~40K | 0.77× | |
| 11 | Groningen | ~50K | 0.64× | |
| 12 | Drenthe | ~40K | 0.63× |
The strongest cross-interests of the Toilet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Castle | Travel & Leisure | 4.52× | ||
| 02 | Sink | Home & Garden | 3.61× | ||
| 03 | Bathtub | Beauty & Wellness | 3.51× | ||
| 04 | Shower | Beauty & Wellness | 2.86× | ||
| 05 | Price | Shopping | 1.86× | ||
| 06 | HEMA | Shopping | 1.76× | ||
| 07 | Etos | Health | 1.75× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 09 | Footwear | Fashion & Accessoires | 1.68× | ||
| 10 | Water | Food & Beverages | 1.65× | ||
| 11 | Hotels | Travel & Leisure | 1.63× | ||
| 12 | Discount stores | Shopping | 1.61× | ||
| 13 | House | Home & Garden | 1.60× | ||
| 14 | Architecture | Business & Career | 1.60× | ||
| 15 | Home improvement | Home & Garden | 1.59× | ||
| 16 | Kitchen | Home & Garden | 1.58× | ||
| 17 | Online shopping | Shopping | 1.57× | ||
| 18 | Child | Kids & Family | 1.57× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Sustainability | BALANCE | 0.81× | |
| Tradition | CONSERVATISM | 0.89× |
Toilet has an estimated audience of 2,071,355 people in Netherlands, concentrated in North Holland and Zuid-Holland.
65.8% of Toilet fans are female, 34.2% are male, with an average age of 46.8 years.
Toilet fans show strongest brand affinity for Jumbo (supermarket) (1.69×), Online shopping (1.57×), and HEMA (1.76×) over the country average.
Toilet fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Toilet itself, the audience over-indexes on Online shopping (1.57×), HEMA (1.76×), Sink (3.61×), and Hotels (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Toilet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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