A data profile of the people who buy, follow and care about Toilet in United Kingdom — modelled from more than twelve digital signal sources. Toilet has an estimated audience of 4,631,164 people in United Kingdom.
The average Toilet fan in United Kingdom is 47.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Screwfix, Toolstation, Shower, with strongest over-indexing on Screwfix (1.87× the country average).
Demographically, the Toilet audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Toilet fan in United Kingdom is more female, around 47.6 years old, with strong Quality Awareness tendencies and a notable affinity for Screwfix.
The key figures that characterise the Toilet profile in United Kingdom.
67.1% are female, 32.9% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 47.6 |
| Estimated audience size | 4,631,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Toilet audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 6.6% |
| China | 5.3% |
Where the Toilet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~700K | 1.63× | |
| 02 | Yorkshire and the Humber | ~500K | 1.29× | |
| 03 | East of England | ~500K | 1.20× | |
| 04 | Wales | ~300K | 1.17× | |
| 05 | South West | ~400K | 1.10× | |
| 06 | West Midlands | ~200K | 1.10× | |
| 07 | South East | ~700K | 1.08× | |
| 08 | North East | ~200K | 1.05× | |
| 09 | Northern Ireland | ~100K | 0.68× | |
| 10 | North West | ~300K | 0.60× | |
| 11 | East Midlands | ~200K | 0.59× | |
| 12 | England | ~2.5M | 0.52× |
The strongest cross-interests of the Toilet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathtub | Beauty & Wellness | 3.15× | ||
| 02 | Home Renovations | Home & Garden | 2.87× | ||
| 03 | Shower | Beauty & Wellness | 2.62× | ||
| 04 | Sink | Home & Garden | 2.19× | ||
| 05 | Tile | Home & Garden | 1.93× | ||
| 06 | Hygiene | Beauty & Wellness | 1.92× | ||
| 07 | Screwfix | Home & Garden | 1.87× | ||
| 08 | Floor | Home & Garden | 1.86× | ||
| 09 | Flooring | Home & Garden | 1.74× | ||
| 10 | Toolstation | Home & Garden | 1.69× | ||
| 11 | Window | Home & Garden | 1.68× | ||
| 12 | Plumbing | Home & Garden | 1.65× | ||
| 13 | Carpet | Home & Garden | 1.65× | ||
| 14 | HVAC | Home & Garden | 1.65× | ||
| 15 | Bathroom | Home & Garden | 1.64× | ||
| 16 | Garden furniture | Home & Garden | 1.60× | ||
| 17 | Couch | Home & Garden | 1.58× | ||
| 18 | B&Q | Shopping | 1.55× | ||
| 19 | Air conditioning | Technology & Electronics | 1.54× | ||
| 20 | Home Bargains | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.25× | |
| Design Affinity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Mindfulness | BALANCE | 0.96× |
Toilet has an estimated audience of 4,631,164 people in United Kingdom, concentrated in England and Scotland.
67.1% of Toilet fans are female, 32.9% are male, with an average age of 47.6 years.
Toilet fans show strongest brand affinity for Screwfix (1.87×), Toolstation (1.69×), and Shower (2.62×) over the country average.
Toilet fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~700K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Toilet itself, the audience over-indexes on Toolstation (1.69×), Shower (2.62×), Sink (2.19×), and Bathroom (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Toilet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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