A data profile of the people who buy, follow and care about Bathtub in United Kingdom — modelled from more than twelve digital signal sources. Bathtub has an estimated audience of 2,956,818 people in United Kingdom.
The average Bathtub fan in United Kingdom is 47.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Plumbing fixture, Anthropologie, Wallpaper (magazine), with strongest over-indexing on Plumbing fixture (10.69× the country average).
Demographically, the Bathtub audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bathtub fan in United Kingdom is more female, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for Plumbing fixture.
The key figures that characterise the Bathtub profile in United Kingdom.
66.8% are female, 33.2% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 47.1 |
| Estimated audience size | 2,956,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Bathtub audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.8% |
| United Kingdom | 5.4% |
Where the Bathtub audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.61× | |
| 02 | Yorkshire and the Humber | ~300K | 1.30× | |
| 03 | England | ~2M | 1.29× | |
| 04 | Wales | ~200K | 1.12× | |
| 05 | South East | ~400K | 1.02× | |
| 06 | East of England | ~300K | 0.95× | |
| 07 | North East | ~100K | 0.95× | |
| 08 | South West | ~200K | 0.89× | |
| 09 | East Midlands | ~200K | 0.89× | |
| 10 | Scotland | ~200K | 0.86× | |
| 11 | Northern Ireland | ~70K | 0.80× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Bathtub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duravit | Home & Garden | 24.18× | ||
| 02 | Heal's | Home & Garden | 11.71× | ||
| 03 | Plumbing fixture | Home & Garden | 10.69× | ||
| 04 | Wallpaper (magazine) | Home & Garden | 5.81× | ||
| 05 | Anthropologie | Shopping | 5.68× | ||
| 06 | Habitat (retailer) | Home & Garden | 5.27× | ||
| 07 | Home construction | Home & Garden | 3.58× | ||
| 08 | Shower | Beauty & Wellness | 3.27× | ||
| 09 | Home repair | Home & Garden | 3.11× | ||
| 10 | Sink | Home & Garden | 2.88× | ||
| 11 | B&Q | Shopping | 2.58× | ||
| 12 | Bathroom | Home & Garden | 2.50× | ||
| 13 | Screwfix | Home & Garden | 2.35× | ||
| 14 | Renovation | Home & Garden | 2.10× | ||
| 15 | IKEA | Home & Garden | 2.06× | ||
| 16 | Dunelm | Home & Garden | 2.01× | ||
| 17 | Debenhams | Fashion & Accessoires | 2.01× | ||
| 18 | Pets | Pets & Animals | 1.70× | ||
| 19 | Cooking | Food & Beverages | 1.68× | ||
| 20 | Restaurants | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.23× | |
| Quality Awareness | PREMIUM | 1.90× | |
| DIY Mentality | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.89× |
Bathtub has an estimated audience of 2,956,818 people in United Kingdom, concentrated in England and South East.
66.8% of Bathtub fans are female, 33.2% are male, with an average age of 47.1 years.
Bathtub fans show strongest brand affinity for Plumbing fixture (10.69×), Anthropologie (5.68×), and Wallpaper (magazine) (5.81×) over the country average.
Bathtub fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bathtub itself, the audience over-indexes on Anthropologie (5.68×), Wallpaper (magazine) (5.81×), Home construction (3.58×), and B&Q (2.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bathtub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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