Carpet Audience in United Kingdom
Carpet has an estimated audience of 8,875,039 people in United Kingdom. 70.4% are female, 29.6% are male, average age 45.7. Top regions: England, South East, Yorkshire and the Humber.
The average Carpet fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Carpet audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Category: Home & Garden · Type: Topic
Demographics of Carpet fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 45.7 |
| Estimated audience size | 8,875,039 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,656,280 | 1.03× |
| South East | 1,063,274 | 0.89× |
| Yorkshire and the Humber | 994,672 | 1.4× |
| Scotland | 869,190 | 1.09× |
| East of England | 647,003 | 0.8× |
| South West | 615,571 | 0.84× |
| Wales | 598,433 | 1.18× |
| East Midlands | 554,393 | 0.89× |
| West Midlands | 532,663 | 1.4× |
| North West | 485,488 | 0.51× |
| North East | 439,195 | 1.27× |
| Northern Ireland | 191,319 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Quality Awareness | PREMIUM | 1.12 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 8.3% |
| Italy | 3.1% |
See Carpet audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.