Toilet Audience in United States

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Toilet has an estimated audience of 12,179,779 people in United States. 62.2% are female, 37.8% are male, average age 44.6. Top regions: California, Texas, New York. Top brand affinities: Sink, Bathtub, Shower, Bathroom, Camila Cabello.

The average Toilet fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sink, Bathtub, Shower, with strongest over-indexing on Sink (6.07× the country average). Demographically, the Toilet audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Toilet fans

Demographic split for Toilet audience in United States
MetricValue
Female62.2%
Male37.8%
Average age44.6
Estimated audience size12,179,779

Audience persona

The typical Toilet fan in United States is more female, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Sink.

Top regions in United States

Top regions ranked by reach for Toilet in United States
RegionReachAffinity
California1,552,9291.16×
Texas1,202,7351.15×
New York901,4701.32×
Florida851,8321.03×
Pennsylvania432,2811.05×
Illinois418,5331.03×
Ohio397,9061.06×
Georgia388,9731.04×
Michigan376,8381.18×
North Carolina374,0541.02×
New Jersey305,3870.99×
Virginia286,6740.97×
Indiana268,1831.21×
Arizona248,2881×
Washington243,0990.99×
Tennessee242,2060.99×
Massachusetts225,3580.94×
Missouri215,7411.1×
Maryland190,1560.91×
South Carolina189,4191.03×
Alabama187,7451.1×
Louisiana185,3051.18×
Colorado175,8410.92×
Kentucky169,3111.11×
Wisconsin166,5920.91×
Oklahoma157,2561.16×
Minnesota153,5680.88×
Oregon126,6470.91×
Arkansas114,6171.14×
Mississippi112,4771.12×
Utah108,4320.99×
Connecticut107,8070.88×
Nevada107,0600.91×
Kansas98,3791.02×
Iowa95,1070.95×
Hawaii72,2751.38×
Nebraska58,5500.96×
West Virginia58,5221.03×
New Mexico58,2440.95×
Idaho54,0420.88×
Maine40,5780.93×
New Hampshire35,8760.75×
Washington, District of Columbia33,4790.91×
Rhode Island30,7930.79×
Montana29,9690.89×
Delaware26,3250.78×
South Dakota24,2210.86×
Alaska20,9850.81×
Wyoming20,5141.14×
North Dakota18,5600.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toilet audience
BrandAffinityCategory
Sink6.07×Home & Garden
Bathtub8.32×Beauty & Wellness
Shower6.31×Beauty & Wellness
Bathroom3.53×Home & Garden
Camila Cabello11.29×Music & Radio
Hygiene3.22×Beauty & Wellness
Western Union4.15×Business & Career
Littlest Pet Shop (2012 TV series)11.27×
IKEA2.05×Home & Garden
Social networking service1.8×Technology & Electronics
Lowe's1.63×Shopping
Cabinetry2.53×Home & Garden
Home décor products3.12×Home & Garden
Toilet paper4.87×Home & Garden
Tap (valve)6.95×Home & Garden
Architecture1.58×Business & Career
Countertop2.64×Home & Garden
Microwave oven2.71×Home & Garden
Kohl's1.57×Shopping
Old Navy1.61×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toilet audience
TraitClusterScore
Risk AppetiteTHRILL1.97
Luxury OrientationPREMIUM1.59
Quality AwarenessPREMIUM1.33
DIY MentalityTHRILL1.27
Price SensitivityPREMIUM1.23
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Toilet
CountryShare
United States17.3%
United Kingdom6.6%
China5.3%

See Toilet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Toilet have in United States?

Toilet has an estimated audience of 12,179,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Toilet fans?

62.2% of Toilet fans are female, 37.8% are male, with an average age of 44.6 years.

Which brands do Toilet fans like most?

Toilet fans show strongest brand affinity for Sink (6.07×), Bathtub (8.32×), and Shower (6.31×) over the country average.

Where do Toilet fans live in United States?

Toilet fans in United States are most concentrated in California (reach 1,552,929), Texas (reach 1,202,735), and New York (reach 901,470). These three regions account for the largest share of the active audience.

What other brands do Toilet fans also like?

Beyond Toilet itself, the audience over-indexes on Bathtub (8.32×), Shower (6.31×), Bathroom (3.53×), and Camila Cabello (11.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toilet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.