Toilet paper Audience in United States

Toilet paper logo

Toilet paper has an estimated audience of 8,001,372 people in United States. 62.4% are female, 37.6% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Fox News Channel, Toilet, Craigslist, Reddit.

The average Toilet paper fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Fox News Channel, Toilet, with strongest over-indexing on Enterprise Rent-A-Car (4.46× the country average). Demographically, the Toilet paper audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Toilet paper fans

Demographic split for Toilet paper audience in United States
MetricValue
Female62.4%
Male37.6%
Average age44.4
Estimated audience size8,001,372

Audience persona

The typical Toilet paper fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Toilet paper in United States
RegionReachAffinity
California1,067,3531.21×
Texas861,8221.25×
Florida604,6251.12×
New York479,8311.07×
Pennsylvania296,6581.1×
Illinois282,5531.06×
North Carolina274,9051.14×
Ohio266,5361.08×
Georgia261,8411.06×
Michigan232,8451.11×
Virginia224,8071.15×
New Jersey210,5591.03×
Arizona198,8361.22×
Tennessee171,3641.07×
Indiana163,1601.12×
Maryland157,8911.15×
Massachusetts156,1190.99×
Washington153,9480.96×
Missouri143,4771.11×
Louisiana124,7691.21×
South Carolina123,9191.03×
Wisconsin122,6851.02×
Colorado113,3360.9×
Alabama109,7670.98×
Kentucky108,2791.08×
Minnesota106,4060.93×
Oklahoma94,2631.06×
Oregon89,8240.98×
Nevada80,5871.04×
Connecticut72,0450.9×
Arkansas70,9221.08×
Kansas69,2911.1×
Iowa65,6581×
Mississippi64,5170.98×
Utah63,8880.89×
Nebraska39,6680.99×
West Virginia39,2751.05×
New Mexico38,8370.97×
Idaho38,7470.97×
New Hampshire26,7740.85×
Hawaii26,2960.76×
Delaware24,6121.11×
Maine23,9280.83×
Rhode Island23,2120.91×
Washington, District of Columbia20,1690.84×
Montana17,8820.81×
South Dakota14,9210.81×
North Dakota13,2880.81×
Alaska11,0670.65×
Vermont10,3370.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toilet paper audience
BrandAffinityCategory
Enterprise Rent-A-Car4.46×Cars & Mobility
Fox News Channel1.83×Movies & TV
Toilet5.27×Home & Garden
Craigslist2.26×Shopping
Reddit2.12×Internet & Social Media
Animal1.72×Pets & Animals
Breaking news1.88×Movies & TV
Woman1.59×Kids & Family
Yahoo! Finance2.27×Business & Career
Pinterest1.62×Internet & Social Media
Photograph1.51×Technology & Electronics
Parent1.74×Kids & Family
Christmas1.84×Kids & Family
History1.61×Literature
CNN1.58×Movies & TV
Local news1.91×News
United States Postal Service1.86×Business & Career
Therapy1.71×Health
NBC1.52×Movies & TV
Eating1.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toilet paper audience
TraitClusterScore
IndulgenceJOY1.3
Price SensitivityPREMIUM1.22
Community OrientationOPEN1.21
TravellingTHRILL1.17
Quality AwarenessPREMIUM1.16
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Toilet paper
CountryShare
United States34.2%
Taiwan7.1%
United Kingdom6.7%

See Toilet paper audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Toilet paper have in United States?

Toilet paper has an estimated audience of 8,001,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Toilet paper fans?

62.4% of Toilet paper fans are female, 37.6% are male, with an average age of 44.4 years.

Which brands do Toilet paper fans like most?

Toilet paper fans show strongest brand affinity for Enterprise Rent-A-Car (4.46×), Fox News Channel (1.83×), and Toilet (5.27×) over the country average.

Where do Toilet paper fans live in United States?

Toilet paper fans in United States are most concentrated in California (reach 1,067,353), Texas (reach 861,822), and Florida (reach 604,625). These three regions account for the largest share of the active audience.

What other brands do Toilet paper fans also like?

Beyond Toilet paper itself, the audience over-indexes on Fox News Channel (1.83×), Toilet (5.27×), Craigslist (2.26×), and Reddit (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toilet paper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.