Grandparent Audience in United States

Grandparent logo

Grandparent has an estimated audience of 40,451,711 people in United States. 67.8% are female, 32.2% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, JDSU, Nebraska Cornhuskers football, Jesse Plemons, Jeep Wagoneer.

The average Grandparent fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, JDSU, Nebraska Cornhuskers football, with strongest over-indexing on Israel (1.9× the country average). Demographically, the Grandparent audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Grandparent fans

Demographic split for Grandparent audience in United States
MetricValue
Female67.8%
Male32.2%
Average age43.6
Estimated audience size40,451,711

Audience persona

The typical Grandparent fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Grandparent in United States
RegionReachAffinity
California5,928,5551.33×
Texas4,273,2371.23×
Florida2,931,7431.07×
New York2,092,4270.93×
Georgia1,562,4281.25×
Illinois1,446,8071.07×
Ohio1,323,4761.06×
Pennsylvania1,308,9250.96×
North Carolina1,297,9821.07×
Michigan1,093,9131.03×
New Jersey1,093,1251.06×
Virginia1,045,7921.06×
Arizona865,8581.05×
Tennessee845,8401.04×
Washington839,6541.03×
Indiana836,3741.13×
Massachusetts743,8860.93×
Maryland740,6981.06×
Missouri697,9541.07×
Louisiana684,1851.31×
Alabama660,1511.17×
South Carolina650,8461.07×
Wisconsin590,6370.97×
Minnesota576,0870.99×
Colorado561,6560.88×
Kentucky553,8801.09×
Oklahoma512,7741.14×
Mississippi417,0091.25×
Oregon398,1740.86×
Connecticut384,3550.95×
Arkansas382,1841.15×
Utah365,2061.01×
Nevada357,7330.91×
Kansas337,3491.06×
Iowa330,2080.99×
West Virginia216,4011.15×
Nebraska207,8341.02×
Hawaii194,0891.12×
New Mexico186,0510.92×
Idaho174,5740.86×
Washington, District of Columbia120,9310.99×
Maine117,9570.81×
New Hampshire117,9340.74×
Rhode Island100,3990.78×
Delaware87,3800.78×
Montana81,4940.73×
South Dakota73,2050.78×
North Dakota68,3470.82×
Alaska61,3130.71×
Wyoming53,7830.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grandparent audience
BrandAffinityCategory
Israel1.9×Travel & Leisure
JDSU2.54×Business & Career
Nebraska Cornhuskers football2.2×Sports
Jesse Plemons1.95×Movies & TV
Jeep Wagoneer2.82×Cars & Mobility
Charlamagne Tha God4.55×Movies & TV
Urban horticulture1.66×Home & Garden
Home staging2.13×Home & Garden
Vicky Kaushal5.67×Movies & TV
Glossier1.98×Beauty & Wellness
Hocus Pocus1.65×Movies & TV
Jaws1.75×Movies & TV
Cleveland Clinic1.63×Health
Nipsey Hussle1.61×Music & Radio
Kento Yamazaki3×Movies & TV
Hayward, California2.92×Travel & Leisure
Jeep Grand Cherokee (WJ)1.64×Cars & Mobility
Kodiak, Alaska2.19×Travel & Leisure
Hammacher Schlemmer3.44×Fashion & Accessoires
Insomnia1.53×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grandparent audience
TraitClusterScore
Family OrientationCONSERVATISM1.23
ExtroversionTHRILL1.19
Community OrientationOPEN1.18
Price SensitivityPREMIUM1.15
IndulgenceJOY1.08
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Grandparent
CountryShare
United States32.3%
United Kingdom6.5%
Germany4.6%

See Grandparent audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Grandparent have in United States?

Grandparent has an estimated audience of 40,451,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Grandparent fans?

67.8% of Grandparent fans are female, 32.2% are male, with an average age of 43.6 years.

Which brands do Grandparent fans like most?

Grandparent fans show strongest brand affinity for Israel (1.9×), JDSU (2.54×), and Nebraska Cornhuskers football (2.2×) over the country average.

Where do Grandparent fans live in United States?

Grandparent fans in United States are most concentrated in California (reach 5,928,555), Texas (reach 4,273,237), and Florida (reach 2,931,743). These three regions account for the largest share of the active audience.

What other brands do Grandparent fans also like?

Beyond Grandparent itself, the audience over-indexes on JDSU (2.54×), Nebraska Cornhuskers football (2.2×), Jesse Plemons (1.95×), and Jeep Wagoneer (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.