Rascasse Audience Intelligence

Grandparent Audience in United States

A data profile of the people who buy, follow and care about Grandparent in United States — modelled from more than twelve digital signal sources. Grandparent has an estimated audience of 40,451,711 people in United States.

#402among Topic in United States#21in Kids & Family

The average Grandparent fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Reddit, Health care, with strongest over-indexing on Planet Fitness (1.94× the country average).

Demographically, the Grandparent audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grandparent fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grandparent profile in United States.

Audience size
40.5M
in United States
Gender
67.8%♀
32.2% male
Age
43.6
average years
Country rank
#560
Topic in United States
Fig. 01

Search interest · 12-month trend

+176%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grandparent fans

67.8% are female, 32.2% are male, average age 43.6.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Grandparent audience in United States
MetricValue
Female67.8%
Male32.2%
Average age43.6
Estimated audience size40,451,711
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Grandparent audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4921%
50+33%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Grandparent audience comes from United States.

Worldwide audience distribution share by country for Grandparent
CountryShare
United States32.3%
United Kingdom6.5%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grandparent audience in United States is strongest.

Fig. 05

Top regions by affinity

Grandparent fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~600K1.22×
02Kentucky~600K1.16×
03Mississippi~400K1.15×
04Arkansas~400K1.14×
05Nebraska~200K1.14×
06Texas~4M1.12×
07Georgia~1.5M1.11×
08Indiana~800K1.11×
09Missouri~700K1.11×
10Alabama~600K1.11×
11Kansas~400K1.10×
12South Carolina~700K1.09×
13West Virginia~200K1.09×
14Pennsylvania~1.5M1.07×
15North Carolina~1.5M1.07×
16New Jersey~1M1.06×
17Oklahoma~500K1.06×
18Wisconsin~600K1.05×
19Virginia~1M1.03×
20Iowa~300K1.03×
21Ohio~1.5M1.02×
22Tennessee~800K1.02×
23Minnesota~600K1.02×
24California~4.5M1.01×
25Utah~400K1.01×
26Illinois~1.5M1.00×
27Maryland~700K1.00×
28Idaho~200K1.00×
29Hawaii~200K1.00×
30South Dakota~90K1.00×
31Arizona~800K0.99×
32New Mexico~200K0.99×
33Michigan~1M0.98×
34Connecticut~400K0.98×
35Delaware~100K0.98×
36Florida~2.5M0.96×
37Washington~800K0.96×
38Maine~100K0.96×
39Colorado~600K0.95×
40New Hampshire~200K0.95×
41North Dakota~80K0.94×
42Vermont~70K0.93×
43Montana~100K0.92×
44Alaska~80K0.92×
45Rhode Island~100K0.91×
46Oregon~400K0.90×
47Massachusetts~700K0.88×
48Nevada~300K0.87×
49Washington, District of Columbia~100K0.86×
50New York~2M0.85×
Fig. 06

Affinity by region

Affinity by region — Grandparent, United States
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grandparent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grandparent audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family3.07×
02Robert RedfordMovies & TV2.62×
03Microwave ovenHome & Garden2.35×
04GeneticsKids & Family2.26×
05PharmacyBusiness & Career2.10×
06NostalgiaHome & Garden2.07×
07Planet FitnessSports1.94×
08RedditInternet & Social Media1.91×
09TraditionPolitics & Society1.90×
10Discount storesShopping1.80×
11Nonprofit organizationPolitics & Society1.74×
12SubwayFood & Beverages1.68×
13GardeningHome & Garden1.68×
14Health careBusiness & Career1.63×
15McDonald'sFood & Beverages1.58×
16American AirlinesTravel & Leisure1.53×
17Credit cardsBusiness & Career1.53×
18Pizza HutFood & Beverages1.52×
19PinterestInternet & Social Media1.51×
20Burger KingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grandparent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grandparent audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
PatriotismCONSERVATISM1.45×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grandparent audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grandparent have in United States?

Grandparent has an estimated audience of 40,451,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grandparent fans?

67.8% of Grandparent fans are female, 32.2% are male, with an average age of 43.6 years.

03

Which brands do Grandparent fans like most?

Grandparent fans show strongest brand affinity for Planet Fitness (1.94×), Reddit (1.91×), and Health care (1.63×) over the country average.

04

Where do Grandparent fans live in United States?

Grandparent fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Grandparent fans also like?

Beyond Grandparent itself, the audience over-indexes on Reddit (1.91×), Health care (1.63×), Genetics (2.26×), and Diaper bag (3.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Grandparent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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