A data profile of the people who buy, follow and care about Tile in United Kingdom — modelled from more than twelve digital signal sources. Tile has an estimated audience of 5,182,420 people in United Kingdom.
The average Tile fan in United Kingdom is 45.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Home Appliances, Refrigerator, Kitchen, with strongest over-indexing on Home Appliances (2.31× the country average).
Demographically, the Tile audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tile fan in United Kingdom is balanced, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Tile profile in United Kingdom.
54.3% are female, 45.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 45.2 |
| Estimated audience size | 5,182,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Tile audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.8% |
| Italy | 5.9% |
Where the Tile audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.34× | |
| 02 | Yorkshire and the Humber | ~500K | 1.24× | |
| 03 | East of England | ~500K | 1.15× | |
| 04 | England | ~4M | 1.09× | |
| 05 | South East | ~700K | 1.07× | |
| 06 | Wales | ~300K | 1.07× | |
| 07 | North East | ~200K | 1.04× | |
| 08 | Northern Ireland | ~100K | 0.93× | |
| 09 | Scotland | ~400K | 0.91× | |
| 10 | South West | ~400K | 0.85× | |
| 11 | East Midlands | ~300K | 0.82× | |
| 12 | North West | ~300K | 0.51× |
The strongest cross-interests of the Tile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laminate flooring | Home & Garden | 3.64× | ||
| 02 | Window blind | Home & Garden | 3.21× | ||
| 03 | Hot tub | Home & Garden | 2.64× | ||
| 04 | Mobile home | Cars & Mobility | 2.60× | ||
| 05 | Refrigerator | Home & Garden | 2.57× | ||
| 06 | HVAC | Home & Garden | 2.52× | ||
| 07 | Real property | Home & Garden | 2.51× | ||
| 08 | Garden furniture | Home & Garden | 2.37× | ||
| 09 | Home Appliances | Home & Garden | 2.31× | ||
| 10 | Esso | Cars & Mobility | 2.15× | ||
| 11 | Renovation | Home & Garden | 2.03× | ||
| 12 | Screwfix | Home & Garden | 2.00× | ||
| 13 | B&Q | Shopping | 1.90× | ||
| 14 | Internet & Social Media | 1.88× | |||
| 15 | Volunteering | Politics & Society | 1.88× | ||
| 16 | IKEA | Home & Garden | 1.85× | ||
| 17 | Hobby | Home & Garden | 1.70× | ||
| 18 | Kitchen | Home & Garden | 1.66× | ||
| 19 | Home improvement | Home & Garden | 1.58× | ||
| 20 | Aldi | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.39× | |
| DIY Mentality | THRILL | 1.79× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.82× | |
| Early Adopter Mentality | POWER | 0.83× |
Tile has an estimated audience of 5,182,420 people in United Kingdom, concentrated in England and South East.
54.3% of Tile fans are female, 45.7% are male, with an average age of 45.2 years.
Tile fans show strongest brand affinity for Home Appliances (2.31×), Refrigerator (2.57×), and Kitchen (1.66×) over the country average.
Tile fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tile itself, the audience over-indexes on Refrigerator (2.57×), Kitchen (1.66×), Screwfix (2×), and Home improvement (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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