Rascasse Audience Intelligence

Tile Audience in Germany

A data profile of the people who buy, follow and care about Tile in Germany — modelled from more than twelve digital signal sources. Tile has an estimated audience of 1,643,989 people in Germany.

#2258among Topic in Germany#304in Home & Garden

The average Tile fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Apartment hotel, Furnace, Efficient energy use, with strongest over-indexing on Apartment hotel (7.25× the country average).

Demographically, the Tile audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tile fan in Germany is more male, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Apartment hotel.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tile profile in Germany.

Audience size
1.6M
in Germany
Gender
43.0%♀
57.0% male
Age
39.4
average years
Country rank
#4091
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tile fans

43.0% are female, 57.0% are male, average age 39.4.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Tile audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age39.4
Estimated audience size1,643,989
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Tile audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4923%
50+17%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Tile audience comes from Germany.

Worldwide audience distribution share by country for Tile
CountryShare
United States21.7%
United Kingdom6.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tile audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tile fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.56×
02Baden-Württemberg~300K1.37×
03Hessen~200K1.27×
04Hamburg~40K1.16×
05Bayern~300K1.10×
06Rheinland-Pfalz~90K1.10×
07Bremen~10K1.04×
08Nordrhein-Westfalen~400K1.01×
09Niedersachsen~200K0.97×
10Brandenburg~50K0.90×
11Sachsen~70K0.89×
12Saarland~20K0.89×
13Schleswig-Holstein~50K0.88×
14Thüringen~40K0.86×
15Sachsen-Anhalt~30K0.81×
16Mecklenburg-Vorpommern~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Tile, Germany
0.78×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tile audience
#·InterestCategoryAffinity×
01Porcelain tileHome & Garden15.46×
02FurnaceHome & Garden10.97×
03Brooklyn MuseumArts & Culture9.84×
04Self storageHome & Garden7.67×
05Apartment hotelTravel & Leisure7.25×
06Kitchen cabinetHome & Garden6.88×
07Thermal insulationHome & Garden6.02×
08PillowHome & Garden4.36×
09Garden furnitureHome & Garden3.40×
10HVACHome & Garden3.19×
11Efficient energy useTechnology & Electronics3.14×
12Terraced houseHome & Garden2.94×
13toom BaumarktShopping2.85×
14RefrigeratorHome & Garden2.77×
15Ornamental plantHome & Garden2.44×
16Hardware storeHome & Garden2.30×
17Solar energyHome & Garden2.16×
18Müller (company)Food & Beverages1.73×
19HornbachShopping1.65×
20Obi (store)Shopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tile audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.42×
DIY MentalityTHRILL1.59×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tile audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
SustainabilityBALANCE0.87×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tile have in Germany?

Tile has an estimated audience of 1,643,989 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Tile fans?

43.0% of Tile fans are female, 57.0% are male, with an average age of 39.4 years.

03

Which brands do Tile fans like most?

Tile fans show strongest brand affinity for Apartment hotel (7.25×), Furnace (10.97×), and Efficient energy use (3.14×) over the country average.

04

Where do Tile fans live in Germany?

Tile fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tile fans also like?

Beyond Tile itself, the audience over-indexes on Furnace (10.97×), Efficient energy use (3.14×), Pillow (4.36×), and Garden furniture (3.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Tile audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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