Tile Audience in Germany
Tile has an estimated audience of 1,643,989 people in Germany. 43.0% are female, 57.0% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cloppenburg, Captain Fantastic (film), Video izle, Icon (magazine), Snow White (Fables).
The average Tile fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cloppenburg, Captain Fantastic (film), Video izle, with strongest over-indexing on Cloppenburg (6.92× the country average). Demographically, the Tile audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Tile fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 39.4 |
| Estimated audience size | 1,643,989 |
Audience persona
The typical Tile fan in Germany is more male, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Cloppenburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 400,023 | 1.11× |
| Baden-Württemberg | 383,389 | 1.71× |
| Bayern | 306,928 | 1.16× |
| Niedersachsen | 163,316 | 1.02× |
| Hessen | 150,169 | 1.2× |
| Berlin | 95,220 | 1.3× |
| Rheinland-Pfalz | 85,352 | 1.04× |
| Sachsen | 76,106 | 0.94× |
| Hamburg | 51,673 | 1.39× |
| Schleswig-Holstein | 50,887 | 0.86× |
| Brandenburg | 36,523 | 0.72× |
| Sachsen-Anhalt | 29,002 | 0.68× |
| Thüringen | 28,564 | 0.68× |
| Mecklenburg-Vorpommern | 18,022 | 0.57× |
| Saarland | 14,332 | 0.71× |
| Bremen | 12,712 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cloppenburg | 6.92× | Travel & Leisure |
| Captain Fantastic (film) | 9.57× | Movies & TV |
| Video izle | 2.58× | |
| Icon (magazine) | 1.82× | Arts & Culture |
| Snow White (Fables) | 1.62× | Literature |
| Home Delivery | 1.89× | Food & Beverages |
| Corfu (regional unit) | 2.06× | Travel & Leisure |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| Salman Khan | 2.83× | Movies & TV |
| Indigenous Australian art | 2.55× | Arts & Culture |
| Free University of Berlin | 1.53× | Business & Career |
| Superior Hiking Trail | 4.85× | Travel & Leisure |
| Vijesti.ba | 1.76× | News |
| Volvo V60 | 1.95× | Cars & Mobility |
| The Hunt (2012 film) | 1.77× | Movies & TV |
| Samanyolu Haber | 1.77× | Movies & TV |
| Jayson Tatum | 2.79× | Sports |
| Jersey (fabric) | 2× | Fashion & Accessoires |
| Homesteading | 2.32× | Home & Garden |
| Jette | 3.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.45 |
| DIY Mentality | THRILL | 1.69 |
| Design Affinity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.38 |
| Luxury Orientation | PREMIUM | 1.19 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.8% |
| Italy | 5.9% |
See Tile audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tile have in Germany?
Tile has an estimated audience of 1,643,989 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Tile fans?
43.0% of Tile fans are female, 57.0% are male, with an average age of 39.4 years.
Which brands do Tile fans like most?
Tile fans show strongest brand affinity for Cloppenburg (6.92×), Captain Fantastic (film) (9.57×), and Video izle (2.58×) over the country average.
Where do Tile fans live in Germany?
Tile fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,023), Baden-Württemberg (reach 383,389), and Bayern (reach 306,928). These three regions account for the largest share of the active audience.
What other brands do Tile fans also like?
Beyond Tile itself, the audience over-indexes on Captain Fantastic (film) (9.57×), Video izle (2.58×), Icon (magazine) (1.82×), and Snow White (Fables) (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.