A data profile of the people who buy, follow and care about Tile in Italy — modelled from more than twelve digital signal sources. Tile has an estimated audience of 4,438,400 people in Italy.
Tile has an estimated audience of 4,438,400 people in Italy. 56.2% are female, 43.8% are male, average age 46.4. Top brand affinities: Ceramic art, IKEA, Porcelain, Coop, Modern architecture.
Top brand affinities include Ceramic art, IKEA, Porcelain, with strongest over-indexing on Ceramic art (6.61× the country average).
Demographically, the Tile audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Tile fan in Italy is more female, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ceramic art.
The key figures that characterise the Tile profile in Italy.
56.2% are female, 43.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 46.4 |
| Estimated audience size | 4,438,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Tile audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.8% |
| Italy | 5.9% |
The strongest cross-interests of the Tile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ceramic art | Arts & Culture | 6.61× | ||
| 02 | Porcelain | Home & Garden | 4.04× | ||
| 03 | Microwave oven | Home & Garden | 3.96× | ||
| 04 | Garden furniture | Home & Garden | 3.45× | ||
| 05 | Hardware store | Home & Garden | 3.04× | ||
| 06 | Modern architecture | Arts & Culture | 3.00× | ||
| 07 | Home automation | Technology & Electronics | 2.93× | ||
| 08 | Tableware | Food & Beverages | 2.91× | ||
| 09 | HVAC | Home & Garden | 2.54× | ||
| 10 | Sustainable energy | Home & Garden | 2.28× | ||
| 11 | Coop | Food & Beverages | 2.24× | ||
| 12 | Renewable energy | Business & Career | 2.13× | ||
| 13 | IKEA | Home & Garden | 2.05× | ||
| 14 | Genetics | Kids & Family | 2.05× | ||
| 15 | Innovation | Business & Career | 2.02× | ||
| 16 | Home Appliances | Home & Garden | 1.87× | ||
| 17 | Instant messaging | Internet & Social Media | 1.81× | ||
| 18 | Home improvement | Home & Garden | 1.63× | ||
| 19 | Singer-songwriter | Music & Radio | 1.60× | ||
| 20 | SuperEnalotto | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.23× | |
| Convenience Orientation | PREMIUM | 2.02× | |
| Design Affinity | PREMIUM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Extroversion | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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