A data profile of the people who buy, follow and care about Formula One in Netherlands — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 6,130,207 people in Netherlands.
The average Formula One fan in Netherlands is 42.0 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, Voetbalprimeur, FIFA World Cup, with strongest over-indexing on Max Verstappen (2.16× the country average).
Demographically, the Formula One audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Formula One fan in Netherlands is more male, around 42.0 years old, with strong Social Media Usage tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Formula One profile in Netherlands.
36.5% are female, 63.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 42.0 |
| Estimated audience size | 6,130,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Formula One audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 1.81× | |
| 02 | Zuid-Holland | ~2M | 1.43× | |
| 03 | Limburg | ~500K | 1.11× | |
| 04 | North Brabant | ~1M | 1.06× | |
| 05 | Drenthe | ~200K | 1.02× | |
| 06 | Flevoland | ~200K | 0.96× | |
| 07 | Friesland | ~200K | 0.95× | |
| 08 | Zeeland | ~100K | 0.94× | |
| 09 | Utrecht | ~400K | 0.93× | |
| 10 | Groningen | ~200K | 0.93× | |
| 11 | Gelderland | ~700K | 0.91× | |
| 12 | Overijssel | ~400K | 0.89× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formula One car | Cars & Mobility | 2.59× | ||
| 02 | Charles Leclerc | Sports | 2.26× | ||
| 03 | Max Verstappen | Sports | 2.16× | ||
| 04 | Red Bull Racing | Sports | 2.16× | ||
| 05 | McLaren | Cars & Mobility | 2.14× | ||
| 06 | Lando Norris | Sports | 1.99× | ||
| 07 | George Russell | Sports | 1.99× | ||
| 08 | Oscar Piastri | Sports | 1.94× | ||
| 09 | Toto Wolff | Sports | 1.92× | ||
| 10 | MotoGP | Sports | 1.90× | ||
| 11 | Manchester City F.C. | Sports | 1.87× | ||
| 12 | Michael van Gerwen | Sports | 1.75× | ||
| 13 | Autoweek | Cars & Mobility | 1.71× | ||
| 14 | Motorcycle racing | Cars & Mobility | 1.66× | ||
| 15 | Voetbal International | Sports | 1.62× | ||
| 16 | Porsche | Cars & Mobility | 1.60× | ||
| 17 | Esso | Cars & Mobility | 1.57× | ||
| 18 | UEFA Europa League | Sports | 1.56× | ||
| 19 | Voetbalprimeur | Sports | 1.52× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.75× | |
| Design Affinity | PREMIUM | 1.02× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.66× |
Formula One has an estimated audience of 6,130,207 people in Netherlands, concentrated in Zuid-Holland and North Holland.
36.5% of Formula One fans are female, 63.5% are male, with an average age of 42.0 years.
Formula One fans show strongest brand affinity for Max Verstappen (2.16×), Voetbalprimeur (1.52×), and FIFA World Cup (1.52×) over the country average.
Formula One fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~2M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Voetbalprimeur (1.52×), FIFA World Cup (1.52×), Red Bull Racing (2.16×), and Lando Norris (1.99×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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