A data profile of the people who buy, follow and care about Swimming pool in Belgium — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 1,874,276 people in Belgium.
Swimming pool has an estimated audience of 1,874,276 people in Belgium. 58.1% are female, 41.9% are male, average age 45.2. Top brand affinities: Sun, Center Parcs, Hot tub, Sauna, Pergola.
Top brand affinities include Sun, Center Parcs, Hot tub, with strongest over-indexing on Sun (1.54× the country average).
Demographically, the Swimming pool audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
The typical Swimming pool fan in Belgium is more female, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sun.
The key figures that characterise the Swimming pool profile in Belgium.
58.1% are female, 41.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.2 |
| Estimated audience size | 1,874,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Swimming pool audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freestyle swimming | Sports | 2.31× | ||
| 02 | Fiberglass | Technology & Electronics | 2.15× | ||
| 03 | Jacuzzi | Home & Garden | 2.06× | ||
| 04 | Hot tub | Home & Garden | 2.02× | ||
| 05 | Pergola | Home & Garden | 1.88× | ||
| 06 | Turkish bath | Beauty & Wellness | 1.78× | ||
| 07 | Costa Blanca | Travel & Leisure | 1.70× | ||
| 08 | Patio | Home & Garden | 1.68× | ||
| 09 | Provence | Travel & Leisure | 1.68× | ||
| 10 | Terrace (building) | Home & Garden | 1.67× | ||
| 11 | Water park | Travel & Leisure | 1.67× | ||
| 12 | Sauna | Home & Garden | 1.64× | ||
| 13 | Bed and breakfast | Travel & Leisure | 1.62× | ||
| 14 | Center Parcs | Travel & Leisure | 1.55× | ||
| 15 | Summer vacation | Travel & Leisure | 1.55× | ||
| 16 | Mr. Bricolage | Shopping | 1.55× | ||
| 17 | Spa, Belgium | Travel & Leisure | 1.55× | ||
| 18 | Sun | Travel & Leisure | 1.54× | ||
| 19 | Vacation rental | Travel & Leisure | 1.52× | ||
| 20 | Landal Greenparks | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.20× | |
| Sustainability | BALANCE | 1.08× | |
| Travelling | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.44× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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