A data profile of the people who buy, follow and care about Center Parcs in Belgium — modelled from more than twelve digital signal sources. Center Parcs has an estimated audience of 1,541,077 people in Belgium.
The average Center Parcs fan in Belgium is 46.3 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Landal Greenparks, Kruidvat, Ryanair, with strongest over-indexing on Landal Greenparks (7.5× the country average).
Demographically, the Center Parcs audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Center Parcs fan in Belgium is more female, around 46.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Landal Greenparks.
The key figures that characterise the Center Parcs profile in Belgium.
67.9% are female, 32.1% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 46.3 |
| Estimated audience size | 1,541,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 37% |
Where the Center Parcs audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~90K | 1.28× | |
| 02 | West Flanders | ~200K | 1.16× | |
| 03 | Antwerp | ~200K | 1.15× | |
| 04 | East Flanders | ~200K | 1.06× | |
| 05 | Hainaut | ~200K | 1.06× | |
| 06 | Liege | ~100K | 1.05× | |
| 07 | Province of Namur | ~70K | 0.96× | |
| 08 | Flemish Brabant | ~100K | 0.95× | |
| 09 | Luxembourg | ~40K | 0.92× | |
| 10 | Walloon Brabant | ~30K | 0.79× | |
| 11 | Brussels | ~70K | 0.62× |
The strongest cross-interests of the Center Parcs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stellan Skarsgård | Movies & TV | 9.99× | ||
| 02 | Smoking | Food & Beverages | 9.52× | ||
| 03 | Sunparks | Travel & Leisure | 8.86× | ||
| 04 | Landal Greenparks | Travel & Leisure | 7.50× | ||
| 05 | Pierre & Vacances | Travel & Leisure | 6.77× | ||
| 06 | HomeAway | Travel & Leisure | 6.45× | ||
| 07 | Holiday village | Travel & Leisure | 4.92× | ||
| 08 | Social Deal | Politics & Society | 2.60× | ||
| 09 | Bart De Wever | Politics & Society | 2.13× | ||
| 10 | Lodging | Travel & Leisure | 1.97× | ||
| 11 | Bol.com | Shopping | 1.94× | ||
| 12 | Flanders | Travel & Leisure | 1.85× | ||
| 13 | Vtm | Movies & TV | 1.82× | ||
| 14 | Airbnb | Travel & Leisure | 1.80× | ||
| 15 | Price | Shopping | 1.76× | ||
| 16 | TUI | Travel & Leisure | 1.71× | ||
| 17 | Ryanair | Travel & Leisure | 1.70× | ||
| 18 | Kruidvat | Shopping | 1.59× | ||
| 19 | Recreation | Travel & Leisure | 1.58× | ||
| 20 | Holiday | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.38× | |
| Travelling | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× |
Center Parcs's target market in Belgium covers an estimated 1,541,077 people, concentrated in Antwerp and East Flanders.
67.9% of the Center Parcs audience are female, 32.1% are male, with an average age of 46.3 years.
Center Parcs fans show strongest brand affinity for Landal Greenparks (7.5×), Kruidvat (1.59×), and Ryanair (1.7×) over the country average.
Center Parcs fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Center Parcs itself, the audience over-indexes on Kruidvat (1.59×), Ryanair (1.7×), Sunparks (8.86×), and Holiday village (4.92×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Center Parcs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.