A data profile of the people who buy, follow and care about Sun in Austria — modelled from more than twelve digital signal sources. Sun has an estimated audience of 1,180,531 people in Austria.
Sun has an estimated audience of 1,180,531 people in Austria. 56.4% are female, 43.6% are male, average age 41.5. Top brand affinities: WhatsApp, Politics, Hobby, Skirt, Toys.
Top brand affinities include WhatsApp, Politics, Hobby, with strongest over-indexing on WhatsApp (1.58× the country average).
Demographically, the Sun audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Sun fan in Austria is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Sun profile in Austria.
56.4% are female, 43.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.5 |
| Estimated audience size | 1,180,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Sun audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fanatik | News | 3.39× | ||
| 02 | SunExpress | Travel & Leisure | 3.23× | ||
| 03 | Playground | Kids & Family | 2.31× | ||
| 04 | Solar panel | Home & Garden | 2.12× | ||
| 05 | TUI | Travel & Leisure | 1.99× | ||
| 06 | Skirt | Fashion & Accessoires | 1.84× | ||
| 07 | Newsletter | Technology & Electronics | 1.79× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.69× | ||
| 09 | Politics | Politics & Society | 1.65× | ||
| 10 | Mikaela Shiffrin | Sports | 1.61× | ||
| 11 | Bicycle | Cars & Mobility | 1.60× | ||
| 12 | Internet & Social Media | 1.58× | |||
| 13 | Blues music | Music & Radio | 1.57× | ||
| 14 | Marcel Hirscher | Sports | 1.57× | ||
| 15 | Swimming pool | Sports | 1.56× | ||
| 16 | Hobby | Home & Garden | 1.52× | ||
| 17 | Toys | Games | 1.52× | ||
| 18 | Greece | Travel & Leisure | 1.52× | ||
| 19 | Distilled beverage | Food & Beverages | 1.51× | ||
| 20 | Italian cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Travelling | THRILL | 1.17× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Tradition | CONSERVATISM | 0.96× | |
| Creativity | OPEN | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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