A data profile of the people who buy, follow and care about Building in Belgium — modelled from more than twelve digital signal sources. Building has an estimated audience of 2,137,968 people in Belgium.
The average Building fan in Belgium is 45.7 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Flemish Brabant, East Flanders.
Top brand affinities include Plumbing, Hat, Modern architecture, with strongest over-indexing on Plumbing (2.12× the country average).
Demographically, the Building audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Building fan in Belgium is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Plumbing.
The key figures that characterise the Building profile in Belgium.
51.4% are female, 48.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.7 |
| Estimated audience size | 2,137,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Building audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
Where the Building audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~200K | 1.28× | |
| 02 | Brussels | ~200K | 1.23× | |
| 03 | Hainaut | ~300K | 1.19× | |
| 04 | Liege | ~200K | 1.11× | |
| 05 | East Flanders | ~200K | 1.02× | |
| 06 | Antwerp | ~200K | 1.01× | |
| 07 | Limburg | ~90K | 0.94× | |
| 08 | West Flanders | ~200K | 0.91× | |
| 09 | Province of Namur | ~90K | 0.88× | |
| 10 | Luxembourg | ~50K | 0.87× | |
| 11 | Walloon Brabant | ~50K | 0.86× |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plumbing | Home & Garden | 2.12× | ||
| 02 | Hat | Fashion & Accessoires | 2.04× | ||
| 03 | Thermal insulation | Home & Garden | 1.82× | ||
| 04 | Masonry | Home & Garden | 1.82× | ||
| 05 | Vacation rental | Travel & Leisure | 1.66× | ||
| 06 | HVAC | Home & Garden | 1.65× | ||
| 07 | Central heating | Home & Garden | 1.64× | ||
| 08 | Bathtub | Beauty & Wellness | 1.63× | ||
| 09 | Residential area | Home & Garden | 1.62× | ||
| 10 | Combine harvester | Business & Career | 1.61× | ||
| 11 | Modern architecture | Arts & Culture | 1.60× | ||
| 12 | Monarchy | Politics & Society | 1.60× | ||
| 13 | Mortgage calculator | Home & Garden | 1.59× | ||
| 14 | Natural gas | Cars & Mobility | 1.59× | ||
| 15 | Pergola | Home & Garden | 1.58× | ||
| 16 | Shower | Beauty & Wellness | 1.57× | ||
| 17 | First-time home buyer grant | Home & Garden | 1.55× | ||
| 18 | Van | Cars & Mobility | 1.55× | ||
| 19 | Cabinetry | Home & Garden | 1.52× | ||
| 20 | Brico Dépôt | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Design Affinity | PREMIUM | 1.33× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.93× | |
| Creativity | OPEN | 0.94× |
Building has an estimated audience of 2,137,968 people in Belgium, concentrated in Hainaut and Flemish Brabant.
51.4% of Building fans are female, 48.6% are male, with an average age of 45.7 years.
Building fans show strongest brand affinity for Plumbing (2.12×), Hat (2.04×), and Modern architecture (1.6×) over the country average.
Building fans in Belgium are most concentrated in Hainaut (reach ~300K), Flemish Brabant (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Building itself, the audience over-indexes on Hat (2.04×), Modern architecture (1.6×), Vacation rental (1.66×), and HVAC (1.65×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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