A data profile of the people who buy, follow and care about Bedroom in Belgium — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 1,597,156 people in Belgium.
Bedroom has an estimated audience of 1,597,156 people in Belgium. 65.9% are female, 34.1% are male, average age 43.7. Top brand affinities: IKEA, WhatsApp, Albert Heijn, Renovation, Furniture.
Top brand affinities include IKEA, WhatsApp, Albert Heijn, with strongest over-indexing on IKEA (1.92× the country average).
Demographically, the Bedroom audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Bedroom fan in Belgium is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Bedroom profile in Belgium.
65.9% are female, 34.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.7 |
| Estimated audience size | 1,597,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Bedroom audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 4.66× | ||
| 02 | Single-family detached home | Home & Garden | 4.12× | ||
| 03 | Efficient energy use | Technology & Electronics | 3.26× | ||
| 04 | Box-spring | Home & Garden | 3.21× | ||
| 05 | Kitchenware | Home & Garden | 2.47× | ||
| 06 | Garden furniture | Home & Garden | 2.24× | ||
| 07 | First-time buyer | Shopping | 2.22× | ||
| 08 | Home Appliances | Home & Garden | 2.16× | ||
| 09 | Sauna | Home & Garden | 2.09× | ||
| 10 | Renovation | Home & Garden | 2.03× | ||
| 11 | Mattress | Home & Garden | 1.93× | ||
| 12 | IKEA | Home & Garden | 1.92× | ||
| 13 | Shopping malls | Shopping | 1.90× | ||
| 14 | Furniture | Home & Garden | 1.67× | ||
| 15 | Home improvement | Home & Garden | 1.62× | ||
| 16 | Zara | Shopping | 1.61× | ||
| 17 | Albert Heijn | Shopping | 1.59× | ||
| 18 | Barbecue | Food & Beverages | 1.58× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Organic food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.86× | |
| Design Affinity | PREMIUM | 1.77× | |
| Price Sensitivity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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