A data profile of the people who buy, follow and care about Barbecue in Belgium — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 2,388,337 people in Belgium.
The average Barbecue fan in Belgium is 46.4 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, East Flanders.
Top brand affinities include Aldi, Albert Heijn, Recipes, with strongest over-indexing on Aldi (1.59× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Barbecue fan in Belgium is balanced, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Aldi.
The key figures that characterise the Barbecue profile in Belgium.
54.2% are female, 45.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 46.4 |
| Estimated audience size | 2,388,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Barbecue audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~300K | 1.35× | |
| 02 | Hainaut | ~300K | 1.34× | |
| 03 | Luxembourg | ~70K | 1.20× | |
| 04 | Province of Namur | ~100K | 1.17× | |
| 05 | Walloon Brabant | ~60K | 0.97× | |
| 06 | West Flanders | ~200K | 0.89× | |
| 07 | East Flanders | ~200K | 0.85× | |
| 08 | Flemish Brabant | ~200K | 0.82× | |
| 09 | Brussels | ~100K | 0.82× | |
| 10 | Limburg | ~90K | 0.81× | |
| 11 | Antwerp | ~200K | 0.76× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.29× | ||
| 02 | Intermarché | Shopping | 1.83× | ||
| 03 | Cottage | Travel & Leisure | 1.82× | ||
| 04 | Holiday cottage | Travel & Leisure | 1.82× | ||
| 05 | Dagelijkse kost | Food & Beverages | 1.68× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.63× | ||
| 07 | Catering | Food & Beverages | 1.63× | ||
| 08 | Living room | Home & Garden | 1.60× | ||
| 09 | Aldi | Shopping | 1.59× | ||
| 10 | Bedroom | Home & Garden | 1.58× | ||
| 11 | Jbc | Kids & Family | 1.58× | ||
| 12 | Solar panel | Home & Garden | 1.58× | ||
| 13 | Albert Heijn | Shopping | 1.56× | ||
| 14 | Sauna | Home & Garden | 1.55× | ||
| 15 | Home Appliances | Home & Garden | 1.54× | ||
| 16 | Mattress | Home & Garden | 1.54× | ||
| 17 | Recipes | Food & Beverages | 1.53× | ||
| 18 | Center Parcs | Travel & Leisure | 1.53× | ||
| 19 | Bathroom | Home & Garden | 1.51× | ||
| 20 | JYSK | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.13× | |
| Early Adopter Mentality | POWER | 1.01× | |
| Pet Ownership | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.79× |
Barbecue has an estimated audience of 2,388,337 people in Belgium, concentrated in Hainaut and Liege.
54.2% of Barbecue fans are female, 45.8% are male, with an average age of 46.4 years.
Barbecue fans show strongest brand affinity for Aldi (1.59×), Albert Heijn (1.56×), and Recipes (1.53×) over the country average.
Barbecue fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~300K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Albert Heijn (1.56×), Recipes (1.53×), Garden furniture (2.29×), and Intermarché (1.83×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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