A data profile of the people who buy, follow and care about Barbecue in Netherlands — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 3,223,858 people in Netherlands.
The average Barbecue fan in Netherlands is 46.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Burger King, Starbucks, Libelle, with strongest over-indexing on Burger King (2.13× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Barbecue fan in Netherlands is balanced, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Burger King.
The key figures that characterise the Barbecue profile in Netherlands.
54.4% are female, 45.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 46.5 |
| Estimated audience size | 3,223,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Barbecue audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.20× | |
| 02 | Overijssel | ~300K | 1.17× | |
| 03 | Gelderland | ~500K | 1.12× | |
| 04 | Drenthe | ~100K | 1.10× | |
| 05 | North Brabant | ~500K | 1.05× | |
| 06 | Flevoland | ~90K | 1.03× | |
| 07 | Zuid-Holland | ~700K | 0.96× | |
| 08 | Limburg | ~200K | 0.95× | |
| 09 | Zeeland | ~60K | 0.91× | |
| 10 | Groningen | ~100K | 0.90× | |
| 11 | North Holland | ~500K | 0.84× | |
| 12 | Utrecht | ~200K | 0.72× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 2.22× | ||
| 02 | Burger King | Food & Beverages | 2.13× | ||
| 03 | Garden furniture | Home & Garden | 1.81× | ||
| 04 | Starbucks | Food & Beverages | 1.79× | ||
| 05 | Barbecue grill | Home & Garden | 1.76× | ||
| 06 | French fries | Food & Beverages | 1.69× | ||
| 07 | Libelle | Pets & Animals | 1.68× | ||
| 08 | Garden centre | Home & Garden | 1.59× | ||
| 09 | Cottage | Travel & Leisure | 1.58× | ||
| 10 | Bungalow | Home & Garden | 1.57× | ||
| 11 | All-inclusive resort | Travel & Leisure | 1.57× | ||
| 12 | Single-family detached home | Home & Garden | 1.57× | ||
| 13 | Pension | Business & Career | 1.56× | ||
| 14 | Hamburger | Food & Beverages | 1.56× | ||
| 15 | Holiday cottage | Travel & Leisure | 1.55× | ||
| 16 | Makro | Food & Beverages | 1.55× | ||
| 17 | Summer house | Travel & Leisure | 1.55× | ||
| 18 | MS Mode | Fashion & Accessoires | 1.53× | ||
| 19 | Bonprix | Shopping | 1.52× | ||
| 20 | Van der Valk (company) | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.92× |
Barbecue has an estimated audience of 3,223,858 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
54.4% of Barbecue fans are female, 45.6% are male, with an average age of 46.5 years.
Barbecue fans show strongest brand affinity for Burger King (2.13×), Starbucks (1.79×), and Libelle (1.68×) over the country average.
Barbecue fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Brabant (reach ~500K), and North Holland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Starbucks (1.79×), Libelle (1.68×), Van der Valk (company) (1.5×), and Cottage (1.58×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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