A data profile of the people who buy, follow and care about Starbucks in Netherlands — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 2,312,937 people in Netherlands.
The average Starbucks fan in Netherlands is 39.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Burger King, Temu, Walmart, with strongest over-indexing on Burger King (8.65× the country average).
Demographically, the Starbucks audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Starbucks fan in Netherlands is more female, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Burger King.
The key figures that characterise the Starbucks profile in Netherlands.
63.5% are female, 36.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 39.4 |
| Estimated audience size | 2,312,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Starbucks audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.68× | |
| 02 | Zuid-Holland | ~700K | 1.37× | |
| 03 | Utrecht | ~200K | 1.23× | |
| 04 | North Brabant | ~400K | 1.12× | |
| 05 | Flevoland | ~70K | 1.03× | |
| 06 | Limburg | ~200K | 1.01× | |
| 07 | Overijssel | ~200K | 0.94× | |
| 08 | Drenthe | ~50K | 0.74× | |
| 09 | Zeeland | ~30K | 0.68× | |
| 10 | Friesland | ~60K | 0.64× | |
| 11 | Groningen | ~50K | 0.61× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronald McDonald | Food & Beverages | 10.00× | ||
| 02 | Walmart | Shopping | 9.75× | ||
| 03 | The Economist | Business & Career | 9.00× | ||
| 04 | American Idol | Movies & TV | 8.73× | ||
| 05 | Burger King | Food & Beverages | 8.65× | ||
| 06 | Greenpeace | Politics & Society | 6.78× | ||
| 07 | Temu | Shopping | 5.30× | ||
| 08 | French fries | Food & Beverages | 5.23× | ||
| 09 | Hamburger | Food & Beverages | 4.06× | ||
| 10 | Married at First Sight (U.S. TV series) | Movies & TV | 2.81× | ||
| 11 | McDonald's | Food & Beverages | 2.35× | ||
| 12 | KFC | Food & Beverages | 2.08× | ||
| 13 | Beverages | Food & Beverages | 1.88× | ||
| 14 | Etos | Health | 1.82× | ||
| 15 | Center Parcs | Travel & Leisure | 1.78× | ||
| 16 | Adventure | Travel & Leisure | 1.67× | ||
| 17 | Nice | Travel & Leisure | 1.61× | ||
| 18 | Pathé | Music & Radio | 1.60× | ||
| 19 | Scapino | Fashion & Accessoires | 1.54× | ||
| 20 | RTL Boulevard | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.45× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Travelling | THRILL | 0.97× |
Starbucks's target market in Netherlands covers an estimated 2,312,937 people, concentrated in Zuid-Holland and North Holland.
63.5% of the Starbucks audience are female, 36.5% are male, with an average age of 39.4 years.
Starbucks fans show strongest brand affinity for Burger King (8.65×), Temu (5.3×), and Walmart (9.75×) over the country average.
Starbucks fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Temu (5.3×), Walmart (9.75×), McDonald's (2.35×), and Beverages (1.88×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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