A data profile of the people who buy, follow and care about Dagelijkse kost in Belgium — modelled from more than twelve digital signal sources. Dagelijkse kost has an estimated audience of 1,242,364 people in Belgium.
The average Dagelijkse kost fan in Belgium is 45.9 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include IKEA, Club Brugge KV, H&M, with strongest over-indexing on IKEA (1.86× the country average).
Demographically, the Dagelijkse kost audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Dagelijkse kost fan in Belgium is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Dagelijkse kost profile in Belgium.
77.7% are female, 22.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 45.9 |
| Estimated audience size | 1,242,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Dagelijkse kost audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 84.4% |
| Netherlands | 13.2% |
| Germany | 0.6% |
Where the Dagelijkse kost audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~300K | 2.25× | |
| 02 | Flemish Brabant | ~200K | 2.09× | |
| 03 | West Flanders | ~200K | 1.97× | |
| 04 | Limburg | ~100K | 1.89× | |
| 05 | Antwerp | ~200K | 1.86× | |
| 06 | Brussels | ~40K | 0.41× | |
| 07 | Luxembourg | ~10K | 0.34× | |
| 08 | Province of Namur | ~20K | 0.30× | |
| 09 | Walloon Brabant | ~9K | 0.30× | |
| 10 | Liege | ~20K | 0.20× | |
| 11 | Hainaut | ~20K | 0.18× |
The strongest cross-interests of the Dagelijkse kost audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big Ben | Travel & Leisure | 6.87× | ||
| 02 | Nestlé | Food & Beverages | 4.37× | ||
| 03 | Le Creuset | Home & Garden | 4.25× | ||
| 04 | Garden centre | Home & Garden | 2.70× | ||
| 05 | KV Mechelen | Sports | 2.40× | ||
| 06 | Spar (retailer) | Shopping | 2.28× | ||
| 07 | K.A.A. Gent | Sports | 2.13× | ||
| 08 | K.R.C. Genk | Sports | 2.12× | ||
| 09 | Bakery | Food & Beverages | 2.00× | ||
| 10 | Baking | Food & Beverages | 1.97× | ||
| 11 | H&M | Shopping | 1.87× | ||
| 12 | IKEA | Home & Garden | 1.86× | ||
| 13 | Club Brugge KV | Sports | 1.84× | ||
| 14 | Organic food | Food & Beverages | 1.78× | ||
| 15 | Desserts | Food & Beverages | 1.71× | ||
| 16 | Barbecue | Food & Beverages | 1.68× | ||
| 17 | HEMA | Shopping | 1.65× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 19 | Supermarket | Shopping | 1.63× | ||
| 20 | Nonprofit organization | Politics & Society | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.09× | |
| Patriotism | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Pet Ownership | JOY | 0.86× | |
| Individualism | JOY | 0.90× |
Dagelijkse kost has an estimated audience of 1,242,364 people in Belgium, concentrated in East Flanders and Antwerp.
77.7% of Dagelijkse kost fans are female, 22.3% are male, with an average age of 45.9 years.
Dagelijkse kost fans show strongest brand affinity for IKEA (1.86×), Club Brugge KV (1.84×), and H&M (1.87×) over the country average.
Dagelijkse kost fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dagelijkse kost itself, the audience over-indexes on Club Brugge KV (1.84×), H&M (1.87×), Do it yourself (DIY) (1.64×), and Big Ben (6.87×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Dagelijkse kost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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