A data profile of the people who buy, follow and care about Baking in Belgium — modelled from more than twelve digital signal sources. Baking has an estimated audience of 1,239,943 people in Belgium.
Baking has an estimated audience of 1,239,943 people in Belgium. 62.9% are female, 37.1% are male, average age 45.4. Top brand affinities: Aldi, Kruidvat, Albert Heijn, Recipes, Bakery.
Top brand affinities include Aldi, Kruidvat, Albert Heijn, with strongest over-indexing on Aldi (1.55× the country average).
Demographically, the Baking audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Baking fan in Belgium is more female, around 45.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aldi.
The key figures that characterise the Baking profile in Belgium.
62.9% are female, 37.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.4 |
| Estimated audience size | 1,239,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Baking audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bakery | Food & Beverages | 2.01× | ||
| 02 | Jbc | Kids & Family | 1.99× | ||
| 03 | Pastry | Food & Beverages | 1.97× | ||
| 04 | Dagelijkse kost | Food & Beverages | 1.97× | ||
| 05 | Garden furniture | Home & Garden | 1.95× | ||
| 06 | Oven | Home & Garden | 1.86× | ||
| 07 | C&A | Shopping | 1.80× | ||
| 08 | Culinary art | Arts & Culture | 1.79× | ||
| 09 | Recipes | Food & Beverages | 1.74× | ||
| 10 | Cake | Food & Beverages | 1.68× | ||
| 11 | Albert Heijn | Shopping | 1.67× | ||
| 12 | Desserts | Food & Beverages | 1.61× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 14 | Chocolate | Food & Beverages | 1.60× | ||
| 15 | Organic food | Food & Beverages | 1.59× | ||
| 16 | French cuisine | Food & Beverages | 1.57× | ||
| 17 | HEMA | Shopping | 1.57× | ||
| 18 | Kruidvat | Shopping | 1.56× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Healthy diet | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Travelling | THRILL | 1.24× | |
| Pet Ownership | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Design Affinity | PREMIUM | 0.84× | |
| Patriotism | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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