A data profile of the people who buy, follow and care about Chocolate in Belgium — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 2,172,639 people in Belgium.
The average Chocolate fan in Belgium is 43.9 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, East Flanders.
Top brand affinities include Desserts, Pizza, Kitchen, with strongest over-indexing on Desserts (2.25× the country average).
Demographically, the Chocolate audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Chocolate fan in Belgium is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Desserts.
The key figures that characterise the Chocolate profile in Belgium.
66.1% are female, 33.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 43.9 |
| Estimated audience size | 2,172,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Chocolate audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Where the Chocolate audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~400K | 2.45× | |
| 02 | West Flanders | ~300K | 1.40× | |
| 03 | Antwerp | ~300K | 1.30× | |
| 04 | East Flanders | ~300K | 1.26× | |
| 05 | Flemish Brabant | ~200K | 1.24× | |
| 06 | Limburg | ~80K | 0.78× | |
| 07 | Walloon Brabant | ~40K | 0.63× | |
| 08 | Luxembourg | ~30K | 0.58× | |
| 09 | Liege | ~100K | 0.57× | |
| 10 | Province of Namur | ~60K | 0.55× | |
| 11 | Hainaut | ~100K | 0.52× |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Desserts | Food & Beverages | 2.25× | ||
| 02 | Pizza | Food & Beverages | 2.18× | ||
| 03 | Milk | Food & Beverages | 1.85× | ||
| 04 | Weddings | Kids & Family | 1.73× | ||
| 05 | Organic food | Food & Beverages | 1.69× | ||
| 06 | Dinner | Food & Beverages | 1.69× | ||
| 07 | HEMA | Shopping | 1.63× | ||
| 08 | Drawing | Home & Garden | 1.61× | ||
| 09 | Lodging | Travel & Leisure | 1.61× | ||
| 10 | Toys | Games | 1.60× | ||
| 11 | Local food | Food & Beverages | 1.59× | ||
| 12 | Music videos | Music & Radio | 1.58× | ||
| 13 | Pastry | Food & Beverages | 1.58× | ||
| 14 | Fnac | Shopping | 1.57× | ||
| 15 | Jumbo (supermarket) | Shopping | 1.56× | ||
| 16 | Kitchen | Home & Garden | 1.55× | ||
| 17 | Kinepolis | Movies & TV | 1.55× | ||
| 18 | Breakfast | Food & Beverages | 1.53× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Extroversion | THRILL | 1.30× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Social Media Usage | JOY | 1.01× |
Chocolate has an estimated audience of 2,172,639 people in Belgium, concentrated in Brussels and Antwerp.
66.1% of Chocolate fans are female, 33.9% are male, with an average age of 43.9 years.
Chocolate fans show strongest brand affinity for Desserts (2.25×), Pizza (2.18×), and Kitchen (1.55×) over the country average.
Chocolate fans in Belgium are most concentrated in Brussels (reach ~400K), Antwerp (reach ~300K), and East Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Chocolate itself, the audience over-indexes on Pizza (2.18×), Kitchen (1.55×), Toys (1.6×), and Organic food (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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